Classic celebrity studies focus on how the dualism between onscreen/offscreen film stars creates a paradox of ordinariness/extraordinariness that engages the audience. While classical film stars are perceived as distant and enigmatic, the television rhetoric of intimacy and familiarity and the domestic context of their reception fosters a closer identification between the ‘celebrity personae’ and their role, giving the impression that TV stars are just being ‘themselves’ (Bennett & Holmes, 2010). Reality TV, ghosted autobiographies, and confessional journalism are sites where a celebrity publicly performs her intimate self with the aim of creating an intimacy with her audience (Nunn & Biressi, 2010). In Web 2.0 there are new sites where celebrities
