Men are not the ones going out to the grocery store every week to pick up there products for their hygiene needs. This is why I believe targeting to men as well as women is really important specifically for the Dove Men + Care line. What woman doesn’t want a man who cares for the kids, and loves time with the family? The previous ads do a wonderful job of promoting this. Having women a part of the target group is important. Women are the ones going to the store buying whatever their man needs, and if a women see these ads they will not only want Dove for themselves, but Dove Men + Care for their significant other. With the new advertisements we need to make the men feel like they are being taking care of by the products in ways that the women campaign does for the
Men are not the ones going out to the grocery store every week to pick up there products for their hygiene needs. This is why I believe targeting to men as well as women is really important specifically for the Dove Men + Care line. What woman doesn’t want a man who cares for the kids, and loves time with the family? The previous ads do a wonderful job of promoting this. Having women a part of the target group is important. Women are the ones going to the store buying whatever their man needs, and if a women see these ads they will not only want Dove for themselves, but Dove Men + Care for their significant other. With the new advertisements we need to make the men feel like they are being taking care of by the products in ways that the women campaign does for the