Macionis & Plummer (2010, p.957) define ethnocentrism as 'the practice of judging another culture by the standards of one 's own culture ' which may be relatable to digitial knowledge as the expectation of the West that new horizons can only be in an upwards direction. Van Krieken et al (2010, p. 539) discuss the definition of ‘modernity’ as 'the features that characterise modern, Western social formations, including the rationalization of all aspects of social life. Germov & Poole (2011, p. 441) view ethnocentrism as a focus …show more content…
According to Baulerlein (2008, p. 149) as screens become more portable, people will read more, play more and learn more. This represents an utopian dream of perfection with the core vision assuming that there is a malleability of human nature with the consequence of human minds soaring upwards (Baulerlein 2008, p. 149). The human art of thinking includes the ability to be able to make one’s own meaning out of one’s culture. Being a competent media literate human entails the ability to cope with the comprehension, production and negotiation of meaning within the …show more content…
Ideologies are found in all societies in which there are systematic and ingrained inequalities between groups. This must be describing influential Western nations who have the resources to embrace digitial knowledge whereas the less developed countries do not. This will greaten the global impact of digital knowledge and will divide the distance between the have’s and the have nots. The UNESCO’s definition of functional literacy is a person who can engage in all activities required for effective functioning of their group and community, contributing to their personal and community’s development (Belisle 2006, p.