The inequality that has always existed within the workplace began to be addressed, and women’s liberation throughout all races began to take hold. The largest feats of feminism were displayed in the media and society as women were allowed to compete in sports and other male dominated activities and professions. Then, in the 80’s and 90’s, these liberal ideas were heavily rejected and seen as a negative agenda against the American Dream. Then, by the 1990s, many television conglomerations began to control what was displayed in the media, and focused on conservative perspectives and what extreme displays would garner the most attention, most of which displayed women in sexual, sexist, and derogatory perspectives.
Traditional gender messages are heavily enforced, emphasising that men should be the strong breadwinners who need to prove their manliness, while women must remain non- threatening, delicate, and an object of desire. These messages are pervasive in their enforcement in popular media, with ADs displaying women as objects, in demeaning and often violent positions, while men are portrayed by muscular, successful models who win the affection …show more content…
Women in politics are faced with a deep backlash against them taking up political positions, and this backlash is most easily identified in the sexist manner in which women are described and reported whilst in or running for office. The media is harmful in their insistence to sexualize women, such as Sarah Palin, and ignoring all aspects of her political beliefs to reflect instead upon her appearance and sexuality, taking away her power and ability to be seen as an intellectual or an equal to any other men in politics. A reporter herself insisted that all people are talking about are Sarah Palin’s breasts, as opposed to her achievements or beliefs. On the other end of the spectrum, women who are not seen as “sexually desirable”, such as Hillary Clinton, have their own power taken away from them in the insistence of the media to describe her appearance and forwardness as unattractive, and make any strength shown by her appear as out of line or violent. Still, much like Palin, people ignore her policies and what she has to say in favor of what she wears and basing her values on materialistic aspects, such as Clinton’s