1. Compare and contrast the various levels of distribution intensity.
Distribution intensities are in direct relation to the number of marketing intermediaries. There are
three strategies available that companies must use to determine the number of channel members
to use. The three strategies are intensive distribution, exclusive distribution, and selective
distribution. (Armstrong, G., Kotler, 2013)
In intensive distribution is then used when a company, stocks the product in as many outlets as
possible. One example of companies that routinely practice this type of distribution would be the
largest American brewer Anheuser-Busch that produces American-style pale lager Budweiser.
(Budweiser 2016 in Wikipedia). In addition, another …show more content…
Giorgio Armani products and are only available in Giorgio Armani
boutiques, selective high end department stores, and the official Armani website.( Marketing mix of Armani - Armani marketing mix, 2016)
2. Identify a successful retail business in your community. What marketing strategies have been employed by the business and have and led to its success?
Yana’s Ye Olde Drug Store Restaurant is a local restaurant in my small town in Swansboro, NC.
The restaurant is owned by Evelyn Moore (Yana Mama) and is known for their famous fritters,
which is the first variable of the marketing mix. The recipe batter used to the make the
famous fritters was carried from the descendants of an American Indian tribe named Yana.
The homemade from scratch batter is used in several of Yana’s most popular dishes. These
delicious dishes has kept customers coming back for 30 years. The second variable of the
marketing mix is the pricing of the items on the menu and they are very economical and a
family of four can have a nice meal for under forty dollars. The third variable of the …show more content…
I would recommend no changes to this timeless restaurant in the community. (Our state magazine Burns, B, 2013)
3. How can a company create an atmosphere on its website?
Alex and Ani is a company that has created meaningful, eco-conscious jewelry and accessories
to positively empower and connect humanity. Alex and Ani product are proudly made in
America. Alex and Ani store atmosphere on the web is spectacular and they offer so much in
variety available on the website compared to in the stores. The website always has deals and cost
saving promotions available and I prefer to shop online for their products. (Ale Company ethos, 2016)
The M.A.C cosmetics create the next generation of luminous, luxurious, colors, and styles of the
cosmetic line on the website. The spectrum of color and ability to chat with online make artist
creates a more personal tone to shop online for products. This is one of the most innovative
sights that is available. The atmosphere created on the internet allows the purchasing of many
products that are not available at M.A.C stores for four to six weeks before being introduced. I
have no suggestion for improving this website. (Cosmetics, M.-U.A.,
Distribution intensities are in direct relation to the number of marketing intermediaries. There are
three strategies available that companies must use to determine the number of channel members
to use. The three strategies are intensive distribution, exclusive distribution, and selective
distribution. (Armstrong, G., Kotler, 2013)
In intensive distribution is then used when a company, stocks the product in as many outlets as
possible. One example of companies that routinely practice this type of distribution would be the
largest American brewer Anheuser-Busch that produces American-style pale lager Budweiser.
(Budweiser 2016 in Wikipedia). In addition, another …show more content…
Giorgio Armani products and are only available in Giorgio Armani
boutiques, selective high end department stores, and the official Armani website.( Marketing mix of Armani - Armani marketing mix, 2016)
2. Identify a successful retail business in your community. What marketing strategies have been employed by the business and have and led to its success?
Yana’s Ye Olde Drug Store Restaurant is a local restaurant in my small town in Swansboro, NC.
The restaurant is owned by Evelyn Moore (Yana Mama) and is known for their famous fritters,
which is the first variable of the marketing mix. The recipe batter used to the make the
famous fritters was carried from the descendants of an American Indian tribe named Yana.
The homemade from scratch batter is used in several of Yana’s most popular dishes. These
delicious dishes has kept customers coming back for 30 years. The second variable of the
marketing mix is the pricing of the items on the menu and they are very economical and a
family of four can have a nice meal for under forty dollars. The third variable of the …show more content…
I would recommend no changes to this timeless restaurant in the community. (Our state magazine Burns, B, 2013)
3. How can a company create an atmosphere on its website?
Alex and Ani is a company that has created meaningful, eco-conscious jewelry and accessories
to positively empower and connect humanity. Alex and Ani product are proudly made in
America. Alex and Ani store atmosphere on the web is spectacular and they offer so much in
variety available on the website compared to in the stores. The website always has deals and cost
saving promotions available and I prefer to shop online for their products. (Ale Company ethos, 2016)
The M.A.C cosmetics create the next generation of luminous, luxurious, colors, and styles of the
cosmetic line on the website. The spectrum of color and ability to chat with online make artist
creates a more personal tone to shop online for products. This is one of the most innovative
sights that is available. The atmosphere created on the internet allows the purchasing of many
products that are not available at M.A.C stores for four to six weeks before being introduced. I
have no suggestion for improving this website. (Cosmetics, M.-U.A.,