According to Alfred D. Chandler “the determination of the long run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resource necessary for carrying out these goals”
According to Michael Porter “competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value”
Global company consequences changing constantly in all over the world is in a striving to find right strategy so they can get high benefits, good market shares and generosity for a long term.
Especially for the big businesses like Tesco, Asda, Sainsbury, and Waitrose they have used right strategies and policies and it has worked as well. All business should know about right strategy.
Sainsbury is chain of grocery Retail Company in Uk. Sainsbury have 537 supermarkets and they are offering food and non-food products and services. Sainsbury handling 10 different expansions group for farmers, …show more content…
Clock signifies competing customer perceived value against price. Strategy clock shows different situations in the market where it is focused on market rather than the generic strategies and where customers have a lot of requirements so it focused on prices to customers as well. According to Bowman research organizations were merging best value at lower price. These strategies also recognises the cost of an organization and play very important role for cost of organization, competitors and to get competitive advantage. In strategic clock there are so many amendments that can be made between 7 o clocks and 2 o clocks from the bottom of low price strategies to the bottom of differentiation of strategies. On position 1 and 2 customers are worried with price of products if product is going to fulfil the needs and requirements of products like quality of product or design of