Rokeby Farms

Great Essays
The present project studies the possibility to export dairy products, Rokeby Farms Fresh Flavored milk from Australia to Thailand taking into account environmental and internal factors as well as external factors to determine the opportunities and challenges of the project.

Rokeby Farms is a brand from Made Group, that sells Fresh Flavored Milk with attractive features including fresh ingredients, high quality, no milk powders, low fat, high protein, between others, that are important for consumers. The company has advanced technology to produce milk products with a longer shelf life, which allows the product to be exported, and to reach new markets and consumers.

Considering the environmental and internal factors such as the political,
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LEGAL SYSTEM
Thailand has four main judiciary organizations, which are court of justice, administrative court, military court and constitutional court. The majority part of Thailand legal system is consisted by code law, and most law was adopted from the UK and European, with a small amount borrowed from China, India and Japan 1. Legislation act in Thailand is made by the parliament of Thailand. Thailand’s code law is consisted by three major codes, which are criminal code, civil and commercial code and numerous special codes. Punishments in code law system are relatively fixed than common law system.
The Department of Intellectual Property at the Ministry of Commerce is the authority that is responsible for administering Intellectual property rights system of Thailand, and there are two types of patent protection in Thailand, one is equivalent to Australian standard patents, and another one is a petty patent, which is for lower level inventions. (IP Australia 2016).3 IP protection can be a major legal risk when doing business with Thailand, and therefore Investors are strongly recommended to take measure to protect their IP in both host country and home country, as any infringement can lead to loss of business, revenue, reputation and

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