The Demand for Public Relations Specialists Essay

1028 Words Nov 23rd, 2011 5 Pages
Jessica Riggins
Informative Essay Lights! Camera! Action! When you were in high school, did you know what you wanted to be when you grew up? I didn’t have a clue; there were so many things to choose from. I finally made a choice to pursue something that fit my personality. However did you know, “Public Relations Specialists held about 275,200 jobs in 2008? “(Bureau of Labor Statistics, 5). Opportunities are best for college graduates who combine a degree in journalism, public relations, or another communications-related field with an internship in public relations. Vicki Nelson Director of Development for the Lampion Center Stated, “Public relations is telling stories, other
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If you choose public relations as a career, you should have an outgoing personality. According to the OOH, You must be creative, have good judgment, be able to work in a team, and also be assertive when needed. The OOH states, self –confidence, an understanding of human psychology, and an enthusiasm for motivating people are key qualifications employers look for. Some other qualifications that will get you in the door are the ability to solve problems, make decisions quickly, and research skills. (BLS, 1-2) Most public relations offices are fast- paced. The pressures of deadlines and tight work schedules can be stressful. The OOH points out, “Public relations specialists… serve as advocates for clients seeking to build and maintain positive relationships with the public” (BLS, 1). In addition to maintaining positive relationships with the public, public relations specialists handle a number of things: organizational functions, media, consumer, industry, and government relations. . Nelson stated, “I write grants, do TV interviews, give speeches in the community, but the most important thing I do is fundraising”. Drafting press releases, contacting people in the media who might print or broadcast your material, and arranging and conducting programs to maintain contact between the public and your firm, are some of the daily tasks of public relations

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