Cultural Hegemony Analysis

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The term ‘Cultural Hegemony’ was originally founded and attributed to Antonio Gramsci. Antonio Gramsci was a 1920’s leading Italian Marxist theoretician and politician who however did not agree with the Marxist view. He used the concept to ‘address the relation between culture and power under capitalism’ (Lears 1985). Gramsci gave no pinpoint or specific definition of cultural hegemony but it can be rreferred to as the domination of the cultural society by the ruling class through ideological means. The word hegemony is defined as “a preponderant influence or authority over others” by Merriam-Webster (2016). Hegemony in this sense can be explained as the ruling classes or dominant groups in society manipulating and influencing the thoughts, …show more content…
People look up to the wealthy and thus some take their influence or view as” gold”. The control of one social group over another can be done with 1. Force by the use of culture and economic power- one group has over another-, the coercion of thinking this group/ culture is better than your own group/culture. For example the U.S.A as a dominant culture over the rest of the world, the western culture predominates in the …show more content…
There is cultural hegemony within the museum, as it is a product of western history (Dai-Rong 2008), as the museum of Taipei would have a United States feel and view is more towards United States view and ideas (Dai-Rong 2008). The other groups which practice hegemony is seen in the westernization of the world through the Hollywood movies, TV shows, songs and books published in the U.S. that can be accessed by the whole world through globalization. As a cultural group in China can read or watch a movie published in the U.S. and thus can be influenced by their ideas and views. Some examples of the dominant culture of the U.S within the Caribbean are the clothing and beauty. Fashion trends in the Caribbean originate from the U.S. Western ideologies of what is perceived as beauty dominates the Caribbean. With skin bleaching in Jamaica and women in Trinidad using relaxers on their natural hair to achieve a straighter look as well as wearing weaves. The society of the colonial plantation economy in Trinidad having the European society and plantation owners ,oppressing the laborers, the forcing of the white society onto this group , so even when they were free the views of the white still ran the lives of the colored enslaved and

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