The Dangers Of Warnings And Side Effects In Advertising

Great Essays
Advertisements can be seen everywhere in our daily life. Obviously, the purpose of making advertisements is to introduce products and attract the consumers to buy them. Advertisers should take responsibility to make a better advertisement. Actually, they play important roles in goods markets since they have the ability to grasp the consumers’ psychology and influence their consumption habits to some degree. With more and more advertisements, some rapidly increasing problems occur. Many may wonder whether warnings and side effects should be made more clear in advertisements. Recently, the Food and Drug Administration is studying whether those warnings and side effects, in broadcast and in print ads, overwhelm and confuse consumers (Russell). …show more content…
As a result, they may no longer buy its products so the company will loss profits. It sounds reasonable, but in some cases, it may misinterpret and ignore the truths. As a matter of fact, people may be afraid of buying the product at first time, but in the long run, they may realize that the products are reliable, because the company are honest about products’ disadvantages. Some research have found that clear warnings about risky side effects in ads can boost the sales, because consumers realize the honesty of the company and are willing to try on the product. It is a win-win strategy for the society. Not only are advertisers able to promote a company image of honesty and increase profits, but also, consumers can retain information about important risks. Therefore, it is necessary to make warnings and side effects more clear in advertisements because consumers can have a better understanding of products, firms can make a profit, firms should obey the regulations about ads and there will be a healthy advertising …show more content…
However, “new research suggests that, rather than scaring customers away, theses serious side effects and warnings in ads can improve customers’ opinion and increase product sales when there is a delay between seeing the ad and deciding to buy or consume the product,” said the Association for Psychological Science. I insist that the association is surely right about the relationship between advertisers and consumers because it sheds light on the important issue that warnings can boost the products’ sales. If a person saw an ad for a brand of cigarettes claiming that smoking causes lung cancer and heart disease, he might buy fewer cigarettes. However, once he had the opportunity to purchase the cigarettes a few days later, he would buy more if the ad included the warning. The same experiments had been done by many research on products such as artificial sweeteners and the same outcome emerged. There is no difficulty to figure out the truth. The warnings in ads backfire because consumers come to realize the firm’s honesty and trustworthiness and they can rely on its products because the firm cares about their health and safety. It is counterintuitive that clear warnings in ads actually end up making consumers have

Related Documents

  • Superior Essays

    Yet you need to develop some basic marketing skills, to do this you will need to start from successful advertisements such as posters and/or commercials to end with amazing promotions like coupons or discounts. Causing your sales to increase and knowing the two definitions of sales. Sales are not just about selling merchandise, but about the skills necessary to sell them as well. These skills range from giving advice to reading people or even knowledge of finance and accounting. The vital skill to sell is communication so you are socially adequate to work with unreasonable people helping your productivity to increase.…

    • 1144 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Tic Tac Case Study

    • 863 Words
    • 4 Pages

    Considering the saturated market, they must have chosen between sales promotions, strong advertisements to remind and persuade their customers or redesign their packaging which is the best way to pull in more customers. Not every people could deal with change. A redesign of their packaging might bring to the company benefits like promotions which could help with reaching more audiences. A new package could also give a freshness to the product by protecting it, facilitates the storage, use and convenience of the products and finally facilitates the package recycling by reducing global warming. Nowadays, friendly methods are being encouraged by consumers.…

    • 863 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Test marketing is a way marketing executives can reveal their new product or an improved version of their product to their target market. If the product receives positive feedback, the companies can make the decision to move forward to introduce the new product into the market. The central idea of testing the market is to gather a large amount of consumers input on the product to make better and efficient marketing mix decisions, which consequently generates potential sales among the company target market. Indeed, test marketing has its advantage and disadvantages, so it is significantly important for marketing executives to consider carefully both. One advantage of test marketing is the ability to provide the company with accurate data on how the public likes the product since…

    • 847 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    This is because the practice of cultivating loyalty helps to lower customer defection rates. Customers may decide to leave the firm for many reasons, one of which could be due to unsatisfactory level of service provided by the firm to the customer. Through the implementation of RM, firms will be able to understand the needs and wants of customers better, thus, enabling them to provide customised services to suit the customers’ requirements. Berry, Parasuraman and Zeithaml (1996) have highlighted that lowering customer defection rates by building loyalty has indeed been proven to be a more profitable strategy as compared to a cost reduction…

    • 1149 Words
    • 5 Pages
    Great Essays
  • Decent Essays

    Brand Positioning - When we say brand positioning we mean, by using market research your business can get to know its position in the market,, and where it stands as compared to its competitors. 3. Understanding the Target Market - Market research will help you to spot the right target and the best market for your services. This information will help you to create successful marketing campaigns and drive the consumers to make happy-buy decisions. Isn 't that what your business is all about - great value and great sales?…

    • 749 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    They can do so by including price information or providing quality cues on their promotional materials. Managers can make the informative route positive by restricting a deal. Managers can imposing purchase limits thus increase sales. Customers will believe that the deal is a good one and will be very popular with other customers. If a company decides to go with a sales promotion, they should weigh the positive effects against potential negative consequences when deciding whether or not they should spend their marketing budget on the consumer promotions versus other marketing tools such as advertising or trade promotions.…

    • 830 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    This information will help the managers to understand the increasingly complex market and make strategic decision. Through marketing research Castrol can collect valuable information and set a right price for their products. This will help them to increase their sales. Better Customer Management. The importance of market research is that you can use tools of marketing campaigns (questionnaires, meetings, discussions, messaging) to reach a wide audience of customers, reduce the timeframe within which your product/service reaches the customers, investigate current and future needs and expectations of the customers, and achieve higher customer satisfaction.…

    • 732 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The Importance Of Branding

    • 1128 Words
    • 5 Pages

    As the time grows, customer loyalty also increases, which in turn results in customer making more purchases in either shorter time spans, or either in larger quantities. Customer loyalty also protects the brand from competition. It’s straight forward, if a customer is brand loyal, he will refuse products from the other brands. Not only that, the customer will also produce new customer unconsciously by giving away product review in peer meetings or through social network posts. On the digital media front, reliable customers also go out of the way and share the product videos, concepts, or their own ideas about the product and help promote the brand even further.…

    • 1128 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    You can use technology to increase organizational efficiency and provide higher service levels to more patrons. Successful loyalty building is an ongoing learning and revision process. Know Your Buyers According to the Marketing Donut, understanding your customers is the first step towards building brand loyalty. [1] It is important that you understand how and why consumers patronize your establishment as well as what goods or services…

    • 816 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Humour in advertisement has a strong purpose of the brand building. It increases the brand value. Companies’ goals are to be recognized by the customers, and a great way to achieve these goals is to use a method that can bring people into their brands. Brands are representatives of companies, and their lives go beyond the short terms. Over time, companies may change their products, but few companies change their brands, because it is the symbol of the company.…

    • 1871 Words
    • 8 Pages
    Improved Essays

Related Topics