Advertisements can be seen everywhere in our daily life. Obviously, the purpose of making advertisements is to introduce products and attract the consumers to buy them. Advertisers should take responsibility to make a better advertisement. Actually, they play important roles in goods markets since they have the ability to grasp the consumers’ psychology and influence their consumption habits to some degree. With more and more advertisements, some rapidly increasing problems occur. Many may wonder whether warnings and side effects should be made more clear in advertisements. Recently, the Food and Drug Administration is studying whether those warnings and side effects, in broadcast and in print ads, overwhelm and confuse consumers (Russell).
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As a result, they may no longer buy its products so the company will loss profits. It sounds reasonable, but in some cases, it may misinterpret and ignore the truths. As a matter of fact, people may be afraid of buying the product at first time, but in the long run, they may realize that the products are reliable, because the company are honest about products’ disadvantages. Some research have found that clear warnings about risky side effects in ads can boost the sales, because consumers realize the honesty of the company and are willing to try on the product. It is a win-win strategy for the society. Not only are advertisers able to promote a company image of honesty and increase profits, but also, consumers can retain information about important risks. Therefore, it is necessary to make warnings and side effects more clear in advertisements because consumers can have a better understanding of products, firms can make a profit, firms should obey the regulations about ads and there will be a healthy advertising …show more content…
However, “new research suggests that, rather than scaring customers away, theses serious side effects and warnings in ads can improve customers’ opinion and increase product sales when there is a delay between seeing the ad and deciding to buy or consume the product,” said the Association for Psychological Science. I insist that the association is surely right about the relationship between advertisers and consumers because it sheds light on the important issue that warnings can boost the products’ sales. If a person saw an ad for a brand of cigarettes claiming that smoking causes lung cancer and heart disease, he might buy fewer cigarettes. However, once he had the opportunity to purchase the cigarettes a few days later, he would buy more if the ad included the warning. The same experiments had been done by many research on products such as artificial sweeteners and the same outcome emerged. There is no difficulty to figure out the truth. The warnings in ads backfire because consumers come to realize the firm’s honesty and trustworthiness and they can rely on its products because the firm cares about their health and safety. It is counterintuitive that clear warnings in ads actually end up making consumers have
As a result, they may no longer buy its products so the company will loss profits. It sounds reasonable, but in some cases, it may misinterpret and ignore the truths. As a matter of fact, people may be afraid of buying the product at first time, but in the long run, they may realize that the products are reliable, because the company are honest about products’ disadvantages. Some research have found that clear warnings about risky side effects in ads can boost the sales, because consumers realize the honesty of the company and are willing to try on the product. It is a win-win strategy for the society. Not only are advertisers able to promote a company image of honesty and increase profits, but also, consumers can retain information about important risks. Therefore, it is necessary to make warnings and side effects more clear in advertisements because consumers can have a better understanding of products, firms can make a profit, firms should obey the regulations about ads and there will be a healthy advertising …show more content…
However, “new research suggests that, rather than scaring customers away, theses serious side effects and warnings in ads can improve customers’ opinion and increase product sales when there is a delay between seeing the ad and deciding to buy or consume the product,” said the Association for Psychological Science. I insist that the association is surely right about the relationship between advertisers and consumers because it sheds light on the important issue that warnings can boost the products’ sales. If a person saw an ad for a brand of cigarettes claiming that smoking causes lung cancer and heart disease, he might buy fewer cigarettes. However, once he had the opportunity to purchase the cigarettes a few days later, he would buy more if the ad included the warning. The same experiments had been done by many research on products such as artificial sweeteners and the same outcome emerged. There is no difficulty to figure out the truth. The warnings in ads backfire because consumers come to realize the firm’s honesty and trustworthiness and they can rely on its products because the firm cares about their health and safety. It is counterintuitive that clear warnings in ads actually end up making consumers have