Before you start reading this, get your phone, go to the last message you sent or read and ask yourself “Is this worth my or someone else’s life?” In the United States, more than nine people are killed and over 1000 people are injured every day by driving and using their phone. Phone usage slows your brake reaction by 18%. According to an AAA poll 94% of teen drivers were aware of the dangers of texting and driving. However, 35% of them admitted to doing it anyway, because of this, AT&T has started its most prominent “It Can Wait” campaign. “It Can Wait” is a campaigned aimed at informing drivers on the dangers of cell phone use while driving. Their campaign started in 2010 using stories of people who were personally impacted by the dangers of texting and driving. AT&T and “It Can Wait” are well-known for releasing vivid PSA’s showing relative scenarios. Their most recent commercial, “Close to Home” AT&T does a well job portraying their message about how nothing on your phone is worth a life.
[Heading 1] “It Can Wait” expanded its meaning of the word “it” in the recently released “Close to Home” commercial to show any cell phone use whether it’s texting, talking, surfing the web or posting on social media is worth someone’s life. The commercial depicts the ordinary day of six people, a …show more content…
Their biggest component is pathos. AT&T plays with its audience emotions, they build up a sense of normality switching through the days of six ordinary people that anyone can relate to. The normalcy of the day is strongly portrayed in a scene where there’s a baby smiling and blowing bubbles on the grass and in the background you see the crash happen. It plays with the viewer’s emotions, making them aware that a car accident can occur at any given moment. No one expects a horrible accident to occur during broad daylight in the
[Heading 1] “It Can Wait” expanded its meaning of the word “it” in the recently released “Close to Home” commercial to show any cell phone use whether it’s texting, talking, surfing the web or posting on social media is worth someone’s life. The commercial depicts the ordinary day of six people, a …show more content…
Their biggest component is pathos. AT&T plays with its audience emotions, they build up a sense of normality switching through the days of six ordinary people that anyone can relate to. The normalcy of the day is strongly portrayed in a scene where there’s a baby smiling and blowing bubbles on the grass and in the background you see the crash happen. It plays with the viewer’s emotions, making them aware that a car accident can occur at any given moment. No one expects a horrible accident to occur during broad daylight in the