Anti Smoking Advertising Analysis

The purpose of an advertisement isn’t always about persuading someone into buying a product or service. Sometimes, and almost always nowadays, advertisements persuade people to stop doing some sort of issue. They help raise awareness of serious issues in the country. Additionally, advertisements that are anti-smoking are being promoted to help educate those on the hazards of smoking and what risks you take when you smoke. This advertisement helps raise awareness through a clever image of showing bullets protruding out of the front of the cigarette; relating the cigarette to a gun, which kills. The purpose of this advertisement is to get those who smoke to stop and those who don’t smoke to never do it by emphasizing that smoking kills. The …show more content…
By having the advertisement relate to the danger of bullets, helps emphasize the danger of smoking. The text then helps explain to the audience what the advertisement is advocating for, because the cigarette is not enough for just an advertisement, you need to have some sort of explanation. The last elements are the background and the foreground which help the image pop and make the audience aware what they are looking at without confusion. Other forms of smoking advertisements have been very influential in stopping people from smoking. The most known ad most people have seen on TV is the advertisement showing smokers going into a gas station to buy cigarettes and having to pull off their skin or rip a tooth out because that’s what smoking does to your body. Video ads are much more convincing and have many more elements for persuading its viewers. These still image advertisements don’t have as many elements but they still can get the same point across. With the very basic elements in this advertisement, I think it gets the point across very well by relating death in cigarettes and guns with