The Dangers Of Anti Smoking Advertisement Essay examples

1381 Words Nov 8th, 2016 6 Pages
Anti-Smoking Advertisement Advertising is one of the most persuasive and all-encompassing forms of communication in the modern world and plays an important role in our society, especially when it is being used to raise awareness of social issues. For instance; powerful images, resonant music and well-worded text can evoke feelings in viewers to promote societal changes.
As a worker in the marketing department of a non-profit organization, I have chosen two anti smoking print ads. Nowadays smoking is one of the dangerous social problems in the world. There are so many harmful long-term effects of smoking. As a nonprofit organization we could try to deter people from smoking with anti-smoking campaigns in mass media. This idea would discourage smoking by making it more inconvenient, and can stop harmful smoke being present in enclosed public spaces.According to CDC gov. data statistics, (2014)“Smoking is directly responsible for approximately 90 percent of lung cancer deaths and approximately 80 percent of deaths caused by chronic obstructive pulmonary disease (COPD), including emphysema and chronic bronchitis.” The effects of smoking on the body include more than the well-known risk of developing lung cancer. They involve every organ in the body and can range from emphysema to infertility, and from premature wrinkling to difficulty controlling pain. Smoking is the leading preventable cause of death in the United States.
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