The Dangerous Reality Of Texting And Driving Essay

1015 Words Oct 17th, 2016 5 Pages
In 2013, over eight people were killed and another 1,161 were injured on a daily basis as a result of distracted driving. Distracted driving, as defined by the Centers for Disease Control and Prevention, includes texting, talking on a cell phone, eating, and even using a GPS. As it stands, it is a well-known problem that leads to many unnecessary deaths or injuries that easily could have been prevented. This public service announcement (PSA) from El Colombiano newspaper illustrates the dangerous reality of texting and driving by addressing both drivers and young adults through the use of text, imagery, and emphasis. At first glance, the PSA is simple and does not seem to mean much of anything. Most of the space is empty except for a bar in the center. This bar is styled like an iPhone lock screen with a slide button shown on the far left beside the text “slide to unlock.” On the button is a car and on the right side of the bar is a semi-truck. In the lower right corner is the logo for El Colombiano newspaper, a ‘C’ in a circle, with the words “We hate bad news. Don’t use your phone while you drive.” The rest of the space in the PSA is empty with just a grey to black gradient, just like a standard iPhone lock screen. For many, text is one of the first places their eyes travel when looking at a given advertisement or PSA. Sometimes the text will be the primary focus, other times it will be little more than a supplement. In the case of this PSA, it acts as an extra statement…

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