Pros And Cons Of Social Profiling

Improved Essays
Everyone seems to believe they have complete security in their life, when in fact they do not. In today’s culture, social profiling through technology America has become a common practice in operation by businesses. People seem to think they have authority over what useful information they hand over to strangers, whether it is online or in-stores; however, three articles in Signs of Life in the U.S.A. by Maasik and Solomon, prove that statement to be incorrect. In “Attention, Shoppers: Store Is Tracking Your Cell,” Stephanie Clifford and Quentin Hardy, they connect to customers’ smart device to improve marketing strategies. Author Joseph Turow explores this same idea throughout his article, “The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth,” in that consumers actions and tendencies are being closely monitored. In Addition, “Everything Now,” Steve McKevitt explains the use of innovation skills and …show more content…
They expound on the idea that consumers feel they have control over information they give to companies, then counter that notion through three reliable sources. Giving real-life examples of consumer profiling, these articles show exactly how much information one is vulnerable to giving up. Personally, I feel comfortable sharing my information to businesses in order for them to market around me. Businesses need all the data they can get from consumers to fix the problems they may have regarding to sales revenue. Therefore, the only reasonable yet most efficient way of reaching this goal is through consumer profiling. The effectiveness is so much that their product revolves around me and creates an environment easy for me to find products that appeal more to me. Today, consumer profiling has emerged into a prevalent method of researching to create financial gains in a

Related Documents

  • Improved Essays

    As humans continue to crave convenience, large technological companies are starting to add features to make products easier to use. However, the consumers do not realize that in order for them to receive such large amounts of convenience, they are sacrificing their privacy. Some of Samsung’s new Smart Televisions ship off “...voice data to an unnamed third party—presumably for the purpose of translating the speech to text”(Newman). This perfectly illustrates how today’s latest technology is invading privacy, one step at a time. People who use the voice command feature on their television can accidentally say something that they should no tell others.…

    • 1601 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    In the essay entitled “George Orwell…Meet Mark Zuckerberg”, Lori Andrews discusses the malicious power of data aggregation and targeted advertising, and its immorality. She highlights the dangers of companies tailoring to specific demographics, and through her writing style, attempts at building trust with her readers. Andrews argues that the techniques used in targeted advertising and data aggregation are immoral, however she employs similar tactics to make her point. Andrews caters to a specific audience using jargon, as well as personal appeal to shock the technologically inexperienced with burdensome truths. Andrews begins her attack on the audience by first lulling them into a false sense of security, and then pouncing with powerful evidence.…

    • 758 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Racial profiling is defined as the use of race or ethnicity as grounds for suspecting someone of having committed an offense. Racial profiling encourages the perpetuation of racial stereotypes therefore it will lead to an estrangement of the races. Unless you are a minority, you most likely have never experienced racial profiling. Since the election of Barack Obama as President of the United States, Americans have fallen into a state of delusional thinking by which they believe his being elected eradicated racism as well as prejudices and unfair treatment of minorities. It is not my purpose to accuse all white people of being racist or bigoted, but it would be foolish to assume that these attitudes do not exist or that they are not more prevalent than many people would like to admit.…

    • 1134 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Racial Profiling Cons

    • 1045 Words
    • 5 Pages

    This concept of racial profiling has been around for long time already, and the people that can do something about this just let it pass like it’s not important. There are many cons to the racial profiling for example: racism, unethical, racial tension, statistically. These cons cause many problems in our society around any neighborhood. Then we have racial profiling by law enforcement officers , or “using race as a factor in conducting stop, searches, and other investigative produces”( Bush 2001). This major problem in the united states and possible the whole world has cause this sensitive subject to become a worldwide attracted.…

    • 1045 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Racial Profiling Racial profiling: the practice of assuming that one has committed an offense on the sole basis of their race or ethnicity. More often than not, racial profiling also goes hand in hand with police brutality and corruption. While repudiation of the argument that liberal media outlets make the effort to observe police-minority interactions through untainted lenses by hyperbolic perspectives difficult, the recent abundance of questionably handled cases within the United States involving people of minority groups and police officers has nonetheless incited national debates over what changes need to occur in order to have a more efficient policing system. The American justice system must take the initiative to put an end…

    • 1216 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    “I Am So Totally Digitally Close to You” written by Clive Thompson and “Is Google Making Us Stupid?” by Nicholas Carr both delineate how technology has changed the way individuals interact with others and the way it influences ones point of view. Carr and Thompson also contrast because Carr finds with technology becoming a predominant source of information, the ability to focus and think critically is hindered while, Thompson shows how the use of social media on a daily basis can control lives. “I Am So Totally Digitally Close to You” and “Is Google Making Us Stupid” share similarities because technology has changed the way individuals interact with each other. In Thompson’s “I Am So Totally Digitally Close to You” he aims to explain why individuals are attracted to Facebook, Twitter and other forms of social media contact.…

    • 1243 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    With the advancement of technology comes a startling decrease in privacy. Nothing is considered ‘personal’ by the internet, or private, or kept a secret. Anything put on the internet is forever immortalized. Technology like cellphones, laptops, and drones have invaded the sense of personal privacy and eliminated the prospects of privacy returning to those who possess technology.…

    • 382 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Law enforcement officials use profiling as part of their daily routine, thus giving them an indication of criminal behaviors, acts, threatening and/or dangerous situations. Although profiling is a part of human nature and has been around for decades, it was not until the 90’s that profiling became a major focus and concern in America, separating the two into: criminal profiling and racial profiling. When comparing and contrasting the two, criminal and racial profiling, it is difficult because both have separate yet equal meanings, but are both described as a form of profile in itself. How do they relate? Before the question or situation can be accessed or addressed it is imperative for the officer to take prior training into consideration,…

    • 864 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In our daily lives, we relinquish some of our private information ignorantly. As human beings, many of us tend to simply hand out our information in exchange for other items or free services. Many times, online shopping offers better prices but at what cost? Sometimes, better prices means relinquishing your private information that could be obtained by anyone at anytime. In the article, The Convenience-Surveillance Tradeoff, the author makes compelling points on how our society is unaware of the repercussions that come with relinquishing our…

    • 1456 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Have you ever thinking about is racial profiling bad or not? This question is always an argument that people like to talk about. And in my opinion, I said racial profiling is wrong. Because racial profiling doesn't work, it prevents police from serving the entire community, and it is a blatant violation of the fourteenth amendment. So, I think racial profiling is bad and it should to be stop.…

    • 531 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Is racial profiling a real thing, or is it not? This is a question a lot of people are asking themselves. People sometimes wonder where this “racial profiling” takes place. Does it happen only in certain areas or even in your own neighborhood? Here are the facts about racial profiling.…

    • 502 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Racial Profiling occurs in different parts of the world, and has many effects on society today. The Farlex dictionary defines racial profiling as the following. “A form of racism consisting of the policy of police men who stop and search vehicles driven by people in particular racial groups” ( Farlex 1). This type of profiling leaves many colored people wondering why the justice system lacks in serving justice to African Americans males. Profiling results in unfair punishment as much as it creates assumptions.…

    • 1038 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    For many years now, America has witnessed the countless occurrences of racially profiling individuals as well as demonstrating excessive use of force, often called police brutality. Racial profiling is defined as an act of discrimination implemented by a stereotype. It is an action that many police officers practice in order to justify their actions towards a person. Police brutality is the use of extensive force when it does not need to be used in a manner that either threatens or physically harms a civilian. Despite the tragic outcomes of the most notorious protests in America, such as the one held in Ferguson, Missouri and Los Angeles, California it has created an idea that police officers will always be superior to civilians.…

    • 1450 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    The world we live in today is empowered by technology. Everything people do all around the world is shared socially online with one another. While this has many advantages, it can leave peoples judgement in the wrong direction in certain situations which can lead to racial profiling. Racial profiling is when an individual has accusations of a person who they feel threatened by or have suspicion of committing a crime. From a symbolic interactionist perspective, this is a serious social problem that has been around for such a long time but is getting much attention now because of the innovation of technology and internet over the past decade.…

    • 1660 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    The marketing strategies primary role is to get a consumer to adopt elevated consumption of a product for the purpose of improving a firm 's revenue and profit maximization (Ferrell & Hartline, 2005). Other than just an act of randomly placing advertisements for consumers to read and see, marketing strategies go far beyond this point giving a strategic presentation of a product mix that will appeal to the target groups. For this part, an explicit discussion of the market research strategies that are highlighted in the documentaries “The Persuaders” is presented. This portion will further discuss the on the ethicality of this strategies and if they can be applicable in today 's market in 2015. In this documentary, the highlights on evident…

    • 855 Words
    • 4 Pages
    Improved Essays

Related Topics