In the Cymbalta commercial, the makers of Cymbalta are clearly appealing to an audience of people that are depressed. Through commentary the commercial states that depression hurts in many different ways. It goes on to say that if you are depressed, experiencing sadness, anxiety or loss of interest that Cymbalta can help you. To further their claim they show images at the beginning of the commercial that show people that are sitting at home looking alone and sad. The different scenarios portrayed in the images is to give a visual of the different problems caused by depression. This likens the possibility that someone watching the commercial will feel that they can relate to one of the situations. As the commercial continues the images
