Future Strategy The current social media strategy for Movember Canada, as detailed above, is sufficient in its entirety; however, the organization can benefit greatly by making minor changes to its existing social media pages (i.e. Facebook and Twitter) and developing a national Instagram, YouTube, and Pinterest profile. The inconsistent and decreased content posted on Facebook and Twitter translates to a decreased pledge interactivity with the foundations and a loss of opportunity in terms of recruiting new pledges through the foundation’s social media profiles. Additionally, by building a strong online presence through consistent content-based posts the national branch of Movember Foundation can increase its donors and participants. Moreover,
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Considering the goals highlighted in red, which related to Movember Canada, are too vast and all encompassing to truly be accomplished effectively at one time, it is best to focus on three main goals. The main objectives should be in-line with the SMART model as detailed by Sandy Carter, authors and IBM executive. SMART is an acronym more specific, measurable, attainable, realistic, and time-based criteria. Essentially, by organizations setting up SMART goals they are able to know where they are in terms of their success and productivity and where they want to go. Also, they are able to set objectives that encompass their mission statement and organization 's …show more content…
The content should be original and engaging, but with the purpose of fulfilling the organization 's set objectives. In the case of Movember Canada, the content posted should bring awareness towards men’s health issues and be original, which is in brand with Movember Foundation, considering the origination is built on charity and humour. An example of such content is demonstrated in Appendix C. The posts made by Movember were both original and informative. Movember is inherently an event based foundation. The whole brand is centered around a single event each year that last over a 30-day period. As shown in Appendix D, Movember has cyclical events that occur every year around the same time, end of October to beginning of December, for the same reason, raising awareness towards men’s health issues. These annual events alone raise hundreds of millions of dollars for initiatives for men’s health
Considering the goals highlighted in red, which related to Movember Canada, are too vast and all encompassing to truly be accomplished effectively at one time, it is best to focus on three main goals. The main objectives should be in-line with the SMART model as detailed by Sandy Carter, authors and IBM executive. SMART is an acronym more specific, measurable, attainable, realistic, and time-based criteria. Essentially, by organizations setting up SMART goals they are able to know where they are in terms of their success and productivity and where they want to go. Also, they are able to set objectives that encompass their mission statement and organization 's …show more content…
The content should be original and engaging, but with the purpose of fulfilling the organization 's set objectives. In the case of Movember Canada, the content posted should bring awareness towards men’s health issues and be original, which is in brand with Movember Foundation, considering the origination is built on charity and humour. An example of such content is demonstrated in Appendix C. The posts made by Movember were both original and informative. Movember is inherently an event based foundation. The whole brand is centered around a single event each year that last over a 30-day period. As shown in Appendix D, Movember has cyclical events that occur every year around the same time, end of October to beginning of December, for the same reason, raising awareness towards men’s health issues. These annual events alone raise hundreds of millions of dollars for initiatives for men’s health