The Current Issues Faced By The Online Groceries Essay

2041 Words Jan 17th, 2015 9 Pages
Analyse the current issues faced by the online groceries in Europe. What areas of the product delivery, customer service and supply change management are they handling well? What are the key issues and problems that they are currently faced with? What are the future trends in the online grocery business?
Over a period of time there has been significant change in the way organisations are doing business. Especially, due to increased penetration of internet, there has been rapid change in the existing business, and this is more evident in industries such as retail segment. Major retailers in Europe such as Asda, Tesco, Sainsbury’s etc. are rapidly adopting the hybrid model of grocery retailing (Rohm & Swaminathan, 2014, pp.748-757). On one hand, increase in use of internet based technologies has created a scenario where every shopper wants to fulfil most of his shopping requirements through online e-commerce websites, on other hand retail organisations are focusing hard to fulfil customer expectation by using smart and customer friendly strategies such as launching online grocery websites. Even though major part of Europe continues to buy grocery from brick and mortar shops, there are significant changes taking place in the buying behaviour. People are increasingly moving towards shopping their grocery from online grocery stores rather than visiting a brick and mortar based grocery retail store.
Despite of encouraging signals in growth of online grocery stores, there has been…

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