The Current Financial Position of Super Retail Group Essay
The objective of this report is to analyse the current financial position of Super Retail Group (SUL) and to determine whether the company’s organization structure, equity and assets are efficiently managed. This report will introduced the current status of the company and will examined several analysis used to determine if the company would be a good financial investment and where the future of the company looks like. Finally, report will examine the recommendations suggested and will present a summary if the company is deemed as a good investment.
The company started in 1972 by Reg and Hazel Rowe as a retailer of auto parts, auto accessories, auto tools and equipment and began expanding …show more content…
Force 1: Rivalry among existing firms The rivalry in the retail industry is fierce where a large number of firms compete for the same customers and resources, leading to struggle for a market leadership. As a major player in the retail industry, SUL has the upper hand in the market for being a cost leadership firm and successfully able to diversify its business into several different segments such as auto parts provider, leisure retailing, logistics and sporting goods retailing. This allows SUL to minimise the risks of being in a fiercely competitive market and is be able