Essay about The Culture Industry

4759 Words May 5th, 2014 14 Pages
The Culture Industry
In the part of the chapter entitled "The Culture Industry: Enlightenment as Mass Deception" from the book Dialectic of Enlightenment, writers Theodor Adorno and Max Horkheimer whom the main critical theorists about the concept of cultural industry. They are the forerunner in this field, and they had social criticism about "cultural industries" phenomenon in the capitalist system (Adorno and Horkheimer, 1944). The argument for this essay is that popular culture is similar to a factory production with standardized and used to manipulate the mass society spread by mass media such as radio, recorded music, film and television. Adorno thinks the culture industry can refer to mass culture, but culture industry is much more
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For example, in the United States, the mass media, Hollywood movies, advertising, magazines are promoting the ideology of American capitalism.

Cultural industries through the mass media are closely related to popular culture. When it comes to the culture industry, the organization of The North American Industry Classification System (NAICS) divides it into three aspects which are entertainment and electronic media, travel and tourism industry, printing and publishing industry. Therefore the popular culture which includes ideas, attitude, image and phenomenon spreading by the media is easy to be concerned as a kind of culture industry. Adorno (2001) adds an evidence to support this point that the popular culture is recognized as the cultural goods because of providing entertainment and diversion. Meanwhile the popular culture is a kind of specific performance of the culture industry. Both of the culture industry and the popular culture are symbols. According to Wallace (2014), it is due to that the culture industry is a business linked to the production, sales and the creations of works rather than a team which is based on value. Similarly the popular culture is reflected by the popularity of the culture. However, there is still a difference between these two concepts considering the range. The popular culture is a part in constituting the culture

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