The Cultural Values Of Cultural Risk In Euro Disney

663 Words 3 Pages
Register to read the introduction… For example, when Disneyland first went into France, they came with the same guidelines as the original Disneyland or an Americanized Disneyland. The problem was the general sentiment among the French was of indignation at what some called ‘cultural imperialism’. (Euro Disney) Therefore, Euro Disney was not accepted among the European culture. This is something Disney learned quickly and had to make changes or a huge capital investment would be lost. An understanding of the local culture’s traditions, beliefs, work ethic, ethics and activities will help to manage the cultural risk an organization needs to analyze whether the risk is worth the

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