A crisis versus a marketplace assault versus a nuisance and even versus a problem, can determine what a PR team will do to handle a situation where a company is in jeopardy. According to page twenty-four of Damage Control, Chipotle’s case would be considered a crisis because of the lives impacted by the diseases spread because of their food. A crisis is determined as an event that is originated from nature, in Chipotle’s case, the disease was caused by the food, which comes from nature (Dezenhall & Weber 24). The reason behind why the crisis of E. Coli is not considered a marketplace assault is because it was not intentional and so, Chipotle had a true crisis to deal with. “Damage control means more than having to say you’re sorry,” a chapter
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On page 93, it states, “A crisis well managed is a tale of redemption” (Dezenhall & Weber 93). Although, Chipotle did just recently come out with a queso dip, more and more sick people and families keep popping up all over the United States and it is making the employees uneasy (Gensler). With more and more sickness occurring, the question drawn is whether or not Chipotle will overcome the obstacle of food boring sickness or the company will reach a point in which either a complete 360 is needed or if the company will survive at all. But, what Chipotle can do that Damage Control says to establish is a redemption, whether it be an event, new product, new CEO, something that will convince the customer that they are serious about staying in business. Chipotle has done exactly as Damage Control wants, to redeem, with cheese. The redemption of Chipotle has been with the new product of queso with chips bringing in new flavors that customers can try along with get new customers that have no knowledge of the crisis, coming in to try the cheese. Also, along with queso comes a chance to play-over the crisis and start fresh. Chipotle has overcome their restaurants with better safety codes along with more organic food and ensuring the food is fresh when a customer walks in the door
On page 93, it states, “A crisis well managed is a tale of redemption” (Dezenhall & Weber 93). Although, Chipotle did just recently come out with a queso dip, more and more sick people and families keep popping up all over the United States and it is making the employees uneasy (Gensler). With more and more sickness occurring, the question drawn is whether or not Chipotle will overcome the obstacle of food boring sickness or the company will reach a point in which either a complete 360 is needed or if the company will survive at all. But, what Chipotle can do that Damage Control says to establish is a redemption, whether it be an event, new product, new CEO, something that will convince the customer that they are serious about staying in business. Chipotle has done exactly as Damage Control wants, to redeem, with cheese. The redemption of Chipotle has been with the new product of queso with chips bringing in new flavors that customers can try along with get new customers that have no knowledge of the crisis, coming in to try the cheese. Also, along with queso comes a chance to play-over the crisis and start fresh. Chipotle has overcome their restaurants with better safety codes along with more organic food and ensuring the food is fresh when a customer walks in the door