Picture this. The year is 1954 and you are looking to see a movie. Movie commercials on television are scarce, and you do not know what to see. So what do you do to help decide what to watch? You look at a movie poster in a theatre lobby. The movie poster for The Creature from the Black Lagoon has many different elements that help to create an image of what the actual cinematic feature may be about. By using variations of light and dark colors, the poster adds depth that creates feelings of fear and ease. The text of the poster and the style of text all help to create emotions as well. The size and/or shape of the text will show just exactly what the artist wants the viewer to feel when observing the image. The colors within the poster help
