Self identity creates differentiation amongst society. It is through one’s physical appearance — specifically personal style in regards to clothing— that identity is able to become both palpable and shareable with the general public. The creative industries are defined by three components: “[one,] human creativity; [two], they are vehicles for symbolic messages…and [three], they contain… some intellectual property that belongs to an individual or a group” (Davies and Sigthorsson, 1). The fast fashion industry satisfies this definition through providing the masses with highly accessible clothing that aids in differentiating one from his/her peers. Subsequently, when one’s values, beliefs and preferences are at the forefront of decision making, clothing can function as a “visual metaphor for identity” (Davis, 25). Richard Florida notes that there is a “strong correlation between self-expression and creativity” (249). Therefore, due to the fact that fast fashion encourages self expression, and is tailored to a multitude of people by means …show more content…
As a result of the company’s highly flexible production and high product differentiation, consumers are able to easily access fashionable clothing that in turn, serve as a creative outlet for illustrating aspects of one’s identity. However, by way of the implications of Zara’s practices, such as the maltreatment of off-shored workers and negative environmental effects, the overlap of creativity and commerce in the fast fashion industry is proven to be perplexing. Whilst Zara seeks to provide products that allow the expression of self, the prospect of collateral damage expose the facade of fast fashion. As a result of such, those involved in the creative industries, notably the fashion industry, must explore whether sustainability and fast fashion are able to co-exist, or if the practices of one will serve only to diminish the viability of the