Case Study: Sunk Cost

Improved Essays
Sunk costs exist at all levels of any business and should be excluded from the decision-making process. If the company is considering adding a deluxe Teen Burger priced one dollar higher and costing twenty-five cents more to produce, the cost of the building, and cooking equipment have already been incurred and do not need to be considered. This is of particular importance when a new restaurant, menu item, or other project has not performed as expected. At times, there can be an emotional response where the desire to make back costs already sunk can lead to further investing aiming to recover losses rather than evaluating the new spending against only its own likely returns. This is called a Sunk Cost Dilemma (Investopedia, 2012).

2.3.2
…show more content…
When looking at variable costs it was stated four staff can manage 2000 Teen Burger Sales in a shift and the projection for a shift is 1950 Teen Burgers. Given that, staffing four members seems reasonable. The next best choice would be five crew members. Three is too few. Expected sales is very near the capacity for four crew members. At four members, it is possible employees are rushed. There could be future costs if the quality of work from the cooks drop, or level of courtesy from the attendees is reduced because of too high a workload. If projections turn out to be low or staff calls in sick in these Opportunity costs might exceed the cost of the fifth cook an attendee. Considering the Opportunity costs of the next best option allows a manager to better judge the value of each decision against the costs and benefits of the other. Over staffing slightly may be the best option. Keeping costs to a minimum may be the best option. Making the right management decision first involves identifying and weighing Opportunity costs of the next best option. 2.4 Break-even analysis Break-even is the point in which all costs equal all revenues. At this point a company neither makes a profit or takes a loss. In order to break even a company must make enough revenue to cover its variable and fixed expense (Berry, 2015). Refer to section 2.2 for more information on variable and fixed expenses. 2.4.1 Contribution

Related Documents

  • Great Essays

    Wando River Grill Case Study Jennequia Brown Columbia College Case Study I. The Client Richard Davidson is the owner of Wando River Grill (WRG), a new restaurant in Cainhoy, South Carolina. II. Leadership Challenge Davidson’s restaurant is experiencing high turnover and lowering costumer service. He has hired a consultant to help him assess why and what he can do to stabilize staffing and fast forward the growth of his restaurant.…

    • 1334 Words
    • 6 Pages
    Great Essays
  • Great Essays

    Papa Geo Case Study

    • 842 Words
    • 4 Pages

    With the economy being so low, we understand the importance of bring our customers the best quality of service and good. We will try to maintain the price of $7 per person including drinks for as long as we can. * * * * 3.0 Capital Expenditure Budget 3.0 Capital Expenditure Budget * The budget for capital expenditures would be $65,000. This cost would be upgrading the equipment or buying new pizza ovens or dishwasher.…

    • 842 Words
    • 4 Pages
    Great Essays
  • Superior Essays

    To heighten the understanding of the current service system of Chipotle Mexican Grill, the objective of this project is to analyze one of the fastest consumer generative restaurants located on Yonge Street, downtown Toronto. The purpose of this study is to improve customer satisfaction of this restaurant by reducing the waiting time of the queue while keeping the operational cost at a minimum. In order to validify the experiment, data was collected for three consecutive days during peak lunch hours (12:00pm – 2:00pm) and dinner hours (6:00pm – 8:00pm). The conclusive results state that the current system has an arrival rate of 121 customers/hour and a service rate of 73 customers/hour for food time and 68 customers/hour for register time.…

    • 1398 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    (FC - FR) + (VC * Q - UVR) VR = -------------------------------------- Q In the spreadsheet (see Appendix B for break-even green’s fee) factors the break-even green’s fees with and without allocated management costs. In calculating the amounts, the revenues and costs refer to the Golf column of the program budget.…

    • 925 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Don T Shirts Case Summary

    • 462 Words
    • 2 Pages

    This report was commissioned to examine a decision regarding the number of shirts to produce for the rock concert, scheduled to be staged in two months and calculate the financial outcomes while maximizing the profit. The research draws attention to two uncertain events, Mr. George Lassiter faced. Firstly Mr. Lassiter has no idea in the number of people attending the concert and secondly about the percentage of attendees who would buy his shirts. George Lassiter is a project engineer for a major defense contractor and also an entrepreneur who manufactures and designs special events T-shirts.…

    • 462 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    Tanglewood Case 2: Planning Human Resource (HR) planning is the process of forecasting Tanglewood’s future employment needs. Once the employment needs have been forecasted an action plan will be developed to ensure the filling of these needs in a way that aligns with the organization staffing strategy (Heneman, Judge, & Kammeyer-Mueller, 2006, p. 91). The plan will analyze the employment environment to determine how many employees will be needed in the future. Then an assessment of the availability of internal and external employees will be completed. The plan consists of five steps.…

    • 1150 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Finance Case Study

    • 870 Words
    • 4 Pages

    (TCO F) Answer completely all of the following questions: Why do state and local governments go into debt? What is a municipal bond? How does a municipal bond differ from a corporate bond? What is Net Interest Cost (NIC) and how does it differ from True Interest Cost (TIC)?…

    • 870 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Problem: From my analysis of Foxy Originals, I will be exploring the decision regarding whether Jennifer Ger and Suzie Chemel should continue attending trade shows or focus on expanding their current online market strategy. Both Jennifer Ger and Suzie Chemel’s overall goal is to increase Foxy Originals overall profit by at least $100,000. By applying the Cost – volume – profit analysis, I will examine the changes in profit in response to the changes of selling at low or high sales volume. The analysis will provide us information about Foxy Originals breakeven point which is when all fixed and variable cost are covered; resulting in zero profit.…

    • 1639 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    Performance Management Plan Mr. Bradley, our firm Atwood and Allen Consulting will give you a basic structure of a performance management plan for Landslide Limousine suggesting what you can do for your employees. The management plan can help your company set precise guidelines that we advise your company to help create opportunities for your employees. For this company to succeed, a sensible plan for Landslide Limousine for the twenty-five employees is expecting to generate $50,000 annual net revenue for the first year. The company then is expecting to have a 5% increase for the next couple of years.…

    • 1241 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Obie Achi Target Market

    • 910 Words
    • 4 Pages

    Target Market- Obie-Achi will be located at 2483 Lincoln Way E. Massillon, Ohio. According to the US Census Bureau, the population of Massillon is 32,183. While Stark County has a population of 375,432. The average yearly income of a Massillon resident is $37,668.…

    • 910 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Advantages 1.the big bottom market food truck to increase sales and build the company brand name in the area (moving, marketing and making delivery easier. 2.adding a catering service adding revenue to the business but the 3.opeing for dinner. Short dinner menu to decrease costs and to increase customers 4. focussing on gurnwell residents is good in a way of targeting the area that the store is located 5.emphasinzing the big bottom market signature biscuits’ selling them through a gourmet whole saler such as birite in sanfrancisco Disadvantage 1. If the company need the money to do something else more important than this is waste then I would be considered a disadvantage 2.…

    • 411 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    REDMAN. INITIAL POST #1 There are various opportunity costs to taking this course that will benefit me in the long run. Opportunity cost is what is given up in order to receive something else (Schiller, Hill, & Wall, 2013). When talking about opportunity cost it requires making decisions that are the best alternative use of your scarce resources (Schiller, Hill, & Wall, 2013).…

    • 666 Words
    • 3 Pages
    Decent Essays
  • Great Essays

    External Analysis: Michael Porter’s five forces In business the ability to make profit depends on how strong of a position the company has in the market. This is determined by; how many competitors that offer the same products, how easy is it for other companies to enter the market if they can see that you make a profit, and how dependent are you to your customers that leads them in to making you lower your price. It is essential to determine you’re positioning in order to avoid working very hard and not being profitable.…

    • 3094 Words
    • 13 Pages
    Great Essays
  • Superior Essays

    Variable controllable costs and expenses are reforecast based on the appropriate drivers, while other costs and expenses are not reforecast such as fixed controllable costs and expenses and Uncontrollable costs and…

    • 1100 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    3.1.2 Objectives The first generally accepted objective of joint costs allocation is profit maximization (Hilton et al., 2004; Horngren et al., 2011). The approach adopted by these authors is: 1. List the product combinations that may be obtained from the common process. 2.…

    • 871 Words
    • 4 Pages
    Improved Essays

Related Topics