Company Overview
Tesco is a global retailer which was established in 1919, and currently operating in twelve countries across Asia, and Europe. It is the biggest retailer in United Kingdom (UK) by sales and the biggest private employer, with more than 330 000 colleagues working in, 3 146 stores (Winterman, 2013). It was started as a retailer in grocery and now has been diversified its product portfolio into food items to non-food items like furniture, electrical items, clothing and beauty products, petrol, home entertainment items and technology products etc. Moreover, it has diversified into retailing services businesses such as online retailing, banking, telecom and market research (DATAMONITOR: Tesco PLC, 2011). Furthermore, Tesco has …show more content…
It finds means to add value for the continuation of the organisation. It includes the domain in terms of geography, diversity of products, how to allocate resources and many other ways to expand the business (Johnson, et al., …show more content…
Those are “to grow the UK core, to be the creator of highly valued brands, to be an outstanding international retailer in stores and online, to grow retail services in all the markets, to put the responsibilities to the communities that we serve at the heart of what we do, to build our team so that we create more value and to be strong in everything we sell as we are in food” (Tesco, 2012).
Business- Level strategy is also known as the “competitive strategy” because it explains how the individual businesses should compete in their respective markets (Johnson, et al., 2015).
When considering the Strategic Business Units (SBUs) of Tesco, the company is in the retail industry. It was basically into retailing of food. As mentioned in the overview, it has expanded its SBUs into non-food items like clothing, electrical items etc. and started providing financial services as well. Also it has six different types of store formats with different ranges of products.
Operational – Level strategy explains how the functions of an organisation works together to achieve the business level strategies and corporate level strategies (Johnson, et al., 2015). In the case of Tesco, it is how the finance strategies, operational strategies, human resource and the marketing strategies are linked together to achieve the same objectives in a specific SBU of Tesco which finally achieves the corporate
Tesco is a global retailer which was established in 1919, and currently operating in twelve countries across Asia, and Europe. It is the biggest retailer in United Kingdom (UK) by sales and the biggest private employer, with more than 330 000 colleagues working in, 3 146 stores (Winterman, 2013). It was started as a retailer in grocery and now has been diversified its product portfolio into food items to non-food items like furniture, electrical items, clothing and beauty products, petrol, home entertainment items and technology products etc. Moreover, it has diversified into retailing services businesses such as online retailing, banking, telecom and market research (DATAMONITOR: Tesco PLC, 2011). Furthermore, Tesco has …show more content…
It finds means to add value for the continuation of the organisation. It includes the domain in terms of geography, diversity of products, how to allocate resources and many other ways to expand the business (Johnson, et al., …show more content…
Those are “to grow the UK core, to be the creator of highly valued brands, to be an outstanding international retailer in stores and online, to grow retail services in all the markets, to put the responsibilities to the communities that we serve at the heart of what we do, to build our team so that we create more value and to be strong in everything we sell as we are in food” (Tesco, 2012).
Business- Level strategy is also known as the “competitive strategy” because it explains how the individual businesses should compete in their respective markets (Johnson, et al., 2015).
When considering the Strategic Business Units (SBUs) of Tesco, the company is in the retail industry. It was basically into retailing of food. As mentioned in the overview, it has expanded its SBUs into non-food items like clothing, electrical items etc. and started providing financial services as well. Also it has six different types of store formats with different ranges of products.
Operational – Level strategy explains how the functions of an organisation works together to achieve the business level strategies and corporate level strategies (Johnson, et al., 2015). In the case of Tesco, it is how the finance strategies, operational strategies, human resource and the marketing strategies are linked together to achieve the same objectives in a specific SBU of Tesco which finally achieves the corporate