The Coolest Monkey In The Jungle Analysis

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The coolest monkey in the jungle

The article “Turning H&M´s racist image around on white kids won´t fix anything” is written by Stacey Patton. It was published in January 12 2018, in The Washington Post. The article primary focus is to inform the reader about racism.

1. The add “The coolest monkey in the jungle” sparked mostly resentful responses. Even so the add doesn’t have a lot of audience it still has been seen as “cute” by a few white and black people. The boy’s mother told people to get over it. As distinct from the positive others have responded by photoshopping hoodies onto white children with offending messages like “ugliest honkie in the jungle”, “saltiest cracker in the box” and “future school shooter”. The add provokes black people to be racist against the opposite colour. This will potential make the situation even worse which could lead to a disaster.
Admakers know that the add will offend black people because they´ll resonate with white audiences who will understand the “joke”.
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Throughout the article, Stacey Patton is language impressive. She supports her claim with hard words which is difficult to read (e.g. outraged, revised, controversy, mocking, rendered). Stacey Patton ensures the audience attention by using hard words which make the readers put more awareness in the article. This strategy is called logos. Logos is an appeal to common sense which usually convinces the audience to see the sanity in Stacey Patton´s arguments. Stacey Patton claims that the racism debate isn’t a new thing. She writes, “The conversation isn’t new. Black people have always insulted racist white people among ourselves in our own communal circles” (p.3 l. 7-11). Stacey Patton adds historical knowledge that gives additional proof to the audience that she knows a lot. Stacey Patton points out that people focus their anger on wrong things. But earlier she mentioned in the article that racist ads aren’t something new. She writes, “There is historical precedent

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