The Controversy Over The Killer Clown Craze

Recently there has been tremendous hysteria over the “Killer Clown Craze” that has become a social contagion across the global. These unusual clown encounters and sightings have occurred across North America, UK, Australia and Brazil. Individuals have been recording and publishing their fearful encounters online; and this has generated tremendous fear in the public, to such and extent that even big corporations such as McDonalds are taking action. The fast food chain McDonald’s, had recently released a statement that their clown mascot Ronald McDonald, will be keeping a low profile after the global criminal and disturbing clown encounters. McDonalds’s has announced that they will be mindful and cautious with respect to Ronald McDonald’s participation in community events until the situation is resolved. Like always whatever is published on the internet always manages to resurface, and this is true even for McDonald’s as footage has surfaced of a creepy Japanese advert that might be the trigger to this hysteria. In the advert, Ronald McDonald is exceptionally creepy, and conspiracists have quickly jumped on the bandwagon to place acquisitions against the brand for the recent clown craze. McDonald …show more content…
An external blog, Chris MacDonald voices his concern with the brands mascot and advocates for its retirement. Prior to the recent events of the clown sighting, MacDonald expresses a concern with the restaurants chains over effective marketing. He argues that McDonald has very cleverly aimed its marketing to kids, and points a finger at the companies ethics. He believes that kids have a strong influence on family expenditures, and he finds it upsetting that the company has taken an optimal opportunity to market aggressively to them. I agree with him that maybe it is time that McDonald’s to retire Ronald, and adopt a mascot more reflective of their