The Content Of Content Marketing Essay

870 Words Sep 21st, 2016 4 Pages
It’s no secret that multimedia content, specifically video, has exploded over the last several years. Boring, old static content is being crowded out in favor of content that moves and makes noise. In fact, Facebook users consume an average of 100 MILLION hours of video EVERY DAY! And it’s not just good entertainment, it’s making a serious impact on the bottom line. A landing page, for example, that includes video content can increase conversations by 80%.
With the widespread consumption of social media, consumers are now conditioned more than ever to watch instead of read. It’s clear that this trend of more engaging multimedia content will only continue to increase, and if you’re not factoring multimedia content into your marketing budget right now, you’re missing out on a huge opportunity. As we’ve talked about before, content marketing is a continuing trend among successful marketers. Multimedia is one piece of content marketing that should be in place. Multimedia content drives higher ROI through stronger audience engagement. In fact, 51% of marketers worldwide name video as having the best ROI over all types of content.

We’re seeing a trend of some marketers beginning to build up their content libraries in batches. In other words, they’re creating a number of items at once and then parceling them out over time. There’s economies of scale that make this approach more affordable versus piecemealing production. These content batches include a series of webisodes in…

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