Purpose2Play YouTube Analysis Brittany Alvarado, a former college athlete and cancer survivor, is the content manager for the women’s professional soccer team in Orlando. Alvarado also works for Purpose2Play, a sports company that creates videos to focus on the background stories and the adversity that professional athletes have endured throughout their lifetime. In Alvarado’s video, she interviewed a professional soccer player who is legally blind in one eye. Purpose2Play and Alvarado use these videos to inspire young athletes who look up to professional players and to show them not giving up can help you achieve your dreams. Its YouTube channel uses social media, hashtags, and voting as a platform to get its name and its videos out there,
…show more content…
Although its channel only has over 700 subscribers, some of the videos have reached upwards of 50,000 views. Alvarado’s video on Kealia Ohai has almost of 20,000 views, thanks to social media. Purpose2Play uses twitter, Facebook, and Instagram to attract fans to the videos and to help get views. They will set up online polls on twitter, asking who they want to be interviewed next based off a list of willing athletes. Purpose2Play and Alvarado used advertising to help get the word out about their video with Ashlyn Harris, which is one of their most viewed videos. According to Bill Konvarik (2016), advertising is a form of media that attracts people to their products, and that’s what Purpose2Play and Alvarado did (pg. 217). They found athletes that had a big following and started promoting the video through tweets. They would start tweeting a month or two ahead of when they were releasing the video onto YouTube to attract fans to hype up the attention to the video. Another way this company gets its name out there is by using hashtags. The hashtags follow with what the story is about. For example, on some of Kealia Ohai’s video tweets, Alvarado used hashtags like, #soccer or #NWSL, to reach not only fans who follow them on twitter, but fans who look through tags on twitter that have those hashtags with them. This form of advertising is …show more content…
Purpose2Play used social media to its advantage to not only just posting the video on YouTube, but continued finding ways of advertising that helped to promote the videos. Kealia Ohai’s video and many others used their stories to inspire young athletes who might be dealing with their own hardships and showed these fans that is does get better if you follow your dreams. These videos are original and fans respond to these videos with enthusiasm. Overall, it’s a great marketing and promoting technique for this company and for players to get its name out there. The response to these videos have inspired many more stories to be told, many fans to continue following their dreams, and showing young athletes that over time, life may be difficult but you can always come out on
Although its channel only has over 700 subscribers, some of the videos have reached upwards of 50,000 views. Alvarado’s video on Kealia Ohai has almost of 20,000 views, thanks to social media. Purpose2Play uses twitter, Facebook, and Instagram to attract fans to the videos and to help get views. They will set up online polls on twitter, asking who they want to be interviewed next based off a list of willing athletes. Purpose2Play and Alvarado used advertising to help get the word out about their video with Ashlyn Harris, which is one of their most viewed videos. According to Bill Konvarik (2016), advertising is a form of media that attracts people to their products, and that’s what Purpose2Play and Alvarado did (pg. 217). They found athletes that had a big following and started promoting the video through tweets. They would start tweeting a month or two ahead of when they were releasing the video onto YouTube to attract fans to hype up the attention to the video. Another way this company gets its name out there is by using hashtags. The hashtags follow with what the story is about. For example, on some of Kealia Ohai’s video tweets, Alvarado used hashtags like, #soccer or #NWSL, to reach not only fans who follow them on twitter, but fans who look through tags on twitter that have those hashtags with them. This form of advertising is …show more content…
Purpose2Play used social media to its advantage to not only just posting the video on YouTube, but continued finding ways of advertising that helped to promote the videos. Kealia Ohai’s video and many others used their stories to inspire young athletes who might be dealing with their own hardships and showed these fans that is does get better if you follow your dreams. These videos are original and fans respond to these videos with enthusiasm. Overall, it’s a great marketing and promoting technique for this company and for players to get its name out there. The response to these videos have inspired many more stories to be told, many fans to continue following their dreams, and showing young athletes that over time, life may be difficult but you can always come out on