transience of consumption in the music industry
Introduction
In recent decades,the form of sales in the music industry has shifted enormously. Since the market in the music industry was at the top of its earnings in the late 90’s, the major music major companies have experienced a decline in revenue. The revolution of the Internet and the emergence of file-sharing with companies such as Napster and Torrent may contribute to this result. It seems like newly emerged platforms will not bring another golden age of the music industry again in the future in the same manner as before. Not only that, but also people prefer a digital format due to its convenience and price rather than purchasing cassettes or CDs. The reason for this might be due …show more content…
With the revolution of the Internet and modern technology, we are capable of being connected to the Web wherever we desire with our portable devices such as a smartphone, tablet, or PC. In such a time as this, the music consumption patterns have changed dramatically, allowing people to obtain or listen to music in numerous ways. Thus, I will examine briefly how people used to approach music back in the past. After that, I will move on to how mediums have become dominant for the purpose of listening to music. To reinforce my research for understanding consumption patterns, an exploratory survey will be followed. The reason for conducting a survey is to reinforce my theory. Furthermore, it will help investigate whether people from Sydney have a similar pattern to my research in terms of acquiring music. There will be more than six questions for the sake of accuracy, and targets for questionnaires will be those aged around between 18 and 50. For the sake of confidentiality, those who took the survey will remain …show more content…
Warr from Swansea University and Goode from UWIC looked into the current status of the music industry that has been altered due to the revolution of the Internet. What they discovered was that a notion of consuming music has changed. People are more inclined to obtain music for free since the Internet permits them to do so. Present day technology has modified the method of obtaining music, resulting in the elimination of the traditional distribution structure in the music industry and this concept became rooted deeply in the perception of consumers Therefore, already existing marketing strategies are now compelled to be modified into a new scheme if they want to remain active in the music industry. To execute that, they should adopt new sales promotions and selling of catalogues with the assistance of the newly introduced technologies using empirical
Introduction
In recent decades,the form of sales in the music industry has shifted enormously. Since the market in the music industry was at the top of its earnings in the late 90’s, the major music major companies have experienced a decline in revenue. The revolution of the Internet and the emergence of file-sharing with companies such as Napster and Torrent may contribute to this result. It seems like newly emerged platforms will not bring another golden age of the music industry again in the future in the same manner as before. Not only that, but also people prefer a digital format due to its convenience and price rather than purchasing cassettes or CDs. The reason for this might be due …show more content…
With the revolution of the Internet and modern technology, we are capable of being connected to the Web wherever we desire with our portable devices such as a smartphone, tablet, or PC. In such a time as this, the music consumption patterns have changed dramatically, allowing people to obtain or listen to music in numerous ways. Thus, I will examine briefly how people used to approach music back in the past. After that, I will move on to how mediums have become dominant for the purpose of listening to music. To reinforce my research for understanding consumption patterns, an exploratory survey will be followed. The reason for conducting a survey is to reinforce my theory. Furthermore, it will help investigate whether people from Sydney have a similar pattern to my research in terms of acquiring music. There will be more than six questions for the sake of accuracy, and targets for questionnaires will be those aged around between 18 and 50. For the sake of confidentiality, those who took the survey will remain …show more content…
Warr from Swansea University and Goode from UWIC looked into the current status of the music industry that has been altered due to the revolution of the Internet. What they discovered was that a notion of consuming music has changed. People are more inclined to obtain music for free since the Internet permits them to do so. Present day technology has modified the method of obtaining music, resulting in the elimination of the traditional distribution structure in the music industry and this concept became rooted deeply in the perception of consumers Therefore, already existing marketing strategies are now compelled to be modified into a new scheme if they want to remain active in the music industry. To execute that, they should adopt new sales promotions and selling of catalogues with the assistance of the newly introduced technologies using empirical