The Consumer Electronics Industry : Samsung Electronics Essay example

2192 Words Dec 19th, 2016 9 Pages
Introduction The company that I am choosing to analyze throughout this report is Samsung Electronics, a large company that is located within the consumer electronics industry as well as the semiconductors home appliances industry. For the purpose of this report, I will be discussing in detail about the consumer electronic industry because it is much more relevant in today’s economy, especially being a week before Christmas where sales increase. Currently, I am in the process of looking for a job, trying to find a position in the HR division of management that is great for me. I believe that Samsung is the employer of choice for me because they have great opportunities to grow and gain valuable experiences that can set me off in the right direction. As I have said, the report will be going into detail about Samsung, giving the reader a great understanding of what type of business they are.

Five Forces In order to understand the consumer electronics industry, it would be valuable to conduct the five forces analysis. This begins with the analyzing the threat of new entrants. Many of the firms that are currently established in this industry, such as Samsung, Apple, and LG, benefit from economies of scale, which then allows their cost to be lower. This is how they are able to sell their products at a lower price all the while still being profitable. Along with that, these companies have massive capital reserves, which is crucial for this industry in order to stay relevant…

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