Understanding social media can get confusing if you live under a rock, but for most people they view it as interacting with other people on the internet. Chapter 19 describes social media as online media where users submit comments, photos, and videos- often accompanied by a feedback process to identify “popular” topics. When one thinks of social media, Facebook, Twitter, Instagram, and Snapchat usually come to mind. But even virtual social worlds like The Sims and Call of Duty are classified as social media. Using a straightforward definition makes it easy for the reader to quickly understand the concept of social media.
Marketing managers use social media to reach potential customers. They have to choose the right one for their objectives. …show more content…
Knowing common social media features is important to understand. User accounts and profile pages are the first steps to get started with social media. You can’t share information or interact with others online without doing it through a user account (Nations, 2016). A profile page is then put together to represent an individual or and organization. It will include a profile picture, bio, website, posts, and recent activity. Then the accounts are used to connect with other users which can be classified as friends, followers, or groups. The point of this is to subscribe to certain forms of information (Nations, 2016) or choose specific people you want to give information to.
It also fails to explain the difference between social media and social networking. A lot of people will use them interchangeably, but they are not the same. Social networking is a subcategory of social mead and the easiest way to differentiate the two is by thinking about the terms “media” and “networking” (Nations, 2016). Media is the information one is sharing like a status update, picture, video, or a link to an article. Networking involves one’s audience and relationships with them. Networks include friends, relatives, colleagues, customers, mentors, even complete strangers (Nations, …show more content…
It is important for organizations to use social media in ways that will maximize their quality, better serve customers, and build their brand. A company needs to read target audience’s content and join discussions to learn what is important to them and not just post (Gunelius, 2014). Companies need to find online influencers in their market who have quality audiences. They might share your content with their followers and allow you to a newer audience (Gunelius, 2014). A company should acknowledge anyone who reaches out to them like Chipotle tweeting back at users. Creating relationship is the most important part of social media. Another important “rule” is to share others content. You can’t expect others to share your content if you do not do the same for them (Gunelius,
Marketing managers use social media to reach potential customers. They have to choose the right one for their objectives. …show more content…
Knowing common social media features is important to understand. User accounts and profile pages are the first steps to get started with social media. You can’t share information or interact with others online without doing it through a user account (Nations, 2016). A profile page is then put together to represent an individual or and organization. It will include a profile picture, bio, website, posts, and recent activity. Then the accounts are used to connect with other users which can be classified as friends, followers, or groups. The point of this is to subscribe to certain forms of information (Nations, 2016) or choose specific people you want to give information to.
It also fails to explain the difference between social media and social networking. A lot of people will use them interchangeably, but they are not the same. Social networking is a subcategory of social mead and the easiest way to differentiate the two is by thinking about the terms “media” and “networking” (Nations, 2016). Media is the information one is sharing like a status update, picture, video, or a link to an article. Networking involves one’s audience and relationships with them. Networks include friends, relatives, colleagues, customers, mentors, even complete strangers (Nations, …show more content…
It is important for organizations to use social media in ways that will maximize their quality, better serve customers, and build their brand. A company needs to read target audience’s content and join discussions to learn what is important to them and not just post (Gunelius, 2014). Companies need to find online influencers in their market who have quality audiences. They might share your content with their followers and allow you to a newer audience (Gunelius, 2014). A company should acknowledge anyone who reaches out to them like Chipotle tweeting back at users. Creating relationship is the most important part of social media. Another important “rule” is to share others content. You can’t expect others to share your content if you do not do the same for them (Gunelius,