A human being passes through the emotional and intellectual stages from childhood to retirement years as a family member is called family life cycle. Every one face challenges in his family life which is allow to gain new skills in each stage. These skills help him to work through the changes in every stage. But, each person cannot pass all the stages steadily due to different incidental situations like as illness, financial problem or death. If anyone miss skills in particular stage then he can learn those ones in later stages. To be conquered in skills of each stage helps to go forward from one stage to another with success. If he is not expert in the skills, he may pass the next stage but having difficulties with relationships and future
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Marketer analyze the buyer decision who want to buy products or services in the market place for example generally female take decision to buy cookeries and kitchen items and the purchase of video games and sports activities items' depends on children decision. Therefore, every marketer tend to focus on family life cycle model for developing marketing campaign to the company. Consequently, they can realize the products or services demand on the basis of family life cycle stages in the market place. Here, Firstly I would like to discuss all stages and also analyze the stage, how marketer do they making plan for products and …show more content…
Parenthood: This stage include married couples with children. Generally, it extend to long almost 20-25 years period in human life. This stage can be divided into three stages such as Full Nest I, Full Nest II and Full Nest III. The family size and structure changes throughout these stages. The expense enhance quickly with children in Full Nest I on the other hand, the expense decrease slowly in Full Nest II and Full Nest III due to children becoming independent and self-supporting condition. Full Nest I: The youngest child in the family is six or below. The family have tendency to spend money on baby foods, medicine, diapers, doctor visit, toy, school admissions and fees and so on. At this stage the expense increase gradually due to child care. Full Nest II: When the youngest child in the family is six or above, it is Full Nest II stage. At this stage usually children aged is between 6 and 12 years old. The family spends on education, food, clothes, insurance policy and investment for
Marketer analyze the buyer decision who want to buy products or services in the market place for example generally female take decision to buy cookeries and kitchen items and the purchase of video games and sports activities items' depends on children decision. Therefore, every marketer tend to focus on family life cycle model for developing marketing campaign to the company. Consequently, they can realize the products or services demand on the basis of family life cycle stages in the market place. Here, Firstly I would like to discuss all stages and also analyze the stage, how marketer do they making plan for products and …show more content…
Parenthood: This stage include married couples with children. Generally, it extend to long almost 20-25 years period in human life. This stage can be divided into three stages such as Full Nest I, Full Nest II and Full Nest III. The family size and structure changes throughout these stages. The expense enhance quickly with children in Full Nest I on the other hand, the expense decrease slowly in Full Nest II and Full Nest III due to children becoming independent and self-supporting condition. Full Nest I: The youngest child in the family is six or below. The family have tendency to spend money on baby foods, medicine, diapers, doctor visit, toy, school admissions and fees and so on. At this stage the expense increase gradually due to child care. Full Nest II: When the youngest child in the family is six or above, it is Full Nest II stage. At this stage usually children aged is between 6 and 12 years old. The family spends on education, food, clothes, insurance policy and investment for