Society follows a norm that requires a general agreement between groups, in order to function as a whole. Human beings are social “group animals” (Lessing 1) and need each other to survive, with the intention to get along or fit in. The role of media comes into play because it pressure individuals to give in, since they appeal to our needs, which is our needs to be accepted. This desire to conform “influence our idea about ourselves” (Lessing 1) that people loses a sense of their inner self based on these insecurities. The false concept of ideal beauty of body image is displayed in the media pressures young woman and men to accept this particular idea of beauty. While there have been attempts to fit in, it is clear that the pressure to conform
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But, we are unaware of the pressure we face to conform to society. “people who may never think of themselves as having a collective mind because they are aware of differences of opinion…The underlying assumptions and assertion that govern the group are never discussed, never challenged, probably never noticed, the main one being precisely this: that is group mind, intensely resistant to change, equipped with sacred assumptions about which there can be no discussion” (Lessing 2). Lessing says that even if we are aware of our own different opinion or views we are still blinded from the pressure to obey to the minorities. Lessing points out that we just assume that the majority has the right solution and go with it without questioning about it. If we see most people are following it then we automatically accept that it is right. Along with the idea of conformity Solomon Asch in “Opinion and Social pressure” shows that when “consensus comes under the dominance of conformity, the social process is polluted and the individual at the same time surrender the powers on which his functioning as a feeling and thinking being depends…young people are willing to call white black is a matter of concern” (Asch 6). This displays that we have to …show more content…
Cohen says “Present overly perfected and unrealistic images of women in ads aimed at children and warning labels on similar ads aimed at adults… the damage done to women by unceasing flow of such image, citing rising rates of cosmetic surgery and eating disorders and the anxiety of women constantly judged on their appearance” (Cohen 1). This shows how negatively it impact on women because of the promotion of the standard of beauty. It is unrealistic and hits a women insecurity emotionally thinking that they are not good enough. This need to be like these women in ads is because society says they should so they can be fully accepted. It creates an issue where they have to go through physical changes like plastic surgery or starve themselves. “We like to think we’re too savvy to be seduced by, say, a soda commercial, yet at the supermarket, we are strangely drawn to Coke. Or Pepsi…Apparently they’re quite thirst-quenching” (Cohen 2). People say and think they will not be manipulated by advertisement yet they do another thing because it compels them to give in. It is something that unconsciously happens to us like it is a norm we follow on a regular
But, we are unaware of the pressure we face to conform to society. “people who may never think of themselves as having a collective mind because they are aware of differences of opinion…The underlying assumptions and assertion that govern the group are never discussed, never challenged, probably never noticed, the main one being precisely this: that is group mind, intensely resistant to change, equipped with sacred assumptions about which there can be no discussion” (Lessing 2). Lessing says that even if we are aware of our own different opinion or views we are still blinded from the pressure to obey to the minorities. Lessing points out that we just assume that the majority has the right solution and go with it without questioning about it. If we see most people are following it then we automatically accept that it is right. Along with the idea of conformity Solomon Asch in “Opinion and Social pressure” shows that when “consensus comes under the dominance of conformity, the social process is polluted and the individual at the same time surrender the powers on which his functioning as a feeling and thinking being depends…young people are willing to call white black is a matter of concern” (Asch 6). This displays that we have to …show more content…
Cohen says “Present overly perfected and unrealistic images of women in ads aimed at children and warning labels on similar ads aimed at adults… the damage done to women by unceasing flow of such image, citing rising rates of cosmetic surgery and eating disorders and the anxiety of women constantly judged on their appearance” (Cohen 1). This shows how negatively it impact on women because of the promotion of the standard of beauty. It is unrealistic and hits a women insecurity emotionally thinking that they are not good enough. This need to be like these women in ads is because society says they should so they can be fully accepted. It creates an issue where they have to go through physical changes like plastic surgery or starve themselves. “We like to think we’re too savvy to be seduced by, say, a soda commercial, yet at the supermarket, we are strangely drawn to Coke. Or Pepsi…Apparently they’re quite thirst-quenching” (Cohen 2). People say and think they will not be manipulated by advertisement yet they do another thing because it compels them to give in. It is something that unconsciously happens to us like it is a norm we follow on a regular