Ethical Ethics Of Advertising

The concept of advertising, at its core, is vast in robust in regard to communication, persuasion, and strategic marketing. In order for an ad to a success, it must use these tactics in unique and creative ways. By definition, “advertising is the structured and composed non-personal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media” (Arens 6). More times than not, ad companies fail to adhere to such standards outlined.
According to William F. Arens’ book titled “Advertising”, an ad should compel consumers to buy or want whatever is being advertised. An ad in a prelaw magazine featured an ad for a law school, and advertised …show more content…
The industry has a responsibility to each community they serve to: “keep its property clean, participate in civic events, support local enterprises and improve the community” like any other neighbor. In accordance with this ideology, this ad stays within boundaries in regard to ethical and social advertising. In other words, it does not violate this basic obligation the public: to do what is morally right in a given situation and doing what society views as best for the welfare of the public regardless of having no legal requirements to do so. In addition, it does not violate privacy rights, and there are no signs of deceptive or unfair …show more content…
This ad incorporate testimonies from former students that are now working in their desired fields. This will show creditability of what the institutions claims students gain by attending their law as opposed to another. It could also benefit from an endorser from a celebrity. There are many celebrities that have gone ventured off into to schooling for practical or personal reasons, as in the case of Master P’s son Romeo with IDC. Advertising must conduct research on interested celebrities, for they must actually use the product or services or could be held liable for