The Concentric Diversification Strategy Of The Coca Cola Company

2188 Words 9 Pages
Coca Cola Company
1. Introduction
Coca Cola Company began it business on May 1886 in Atlanta as a drink (formal beverage) industry. The Coca Cola's is the planets' biggest number of 1 Beverage Company, biggest producer, wholesaler and advertiser of non-jazzed up drink moves and syrup on the planet and is the world biggest enterprise in United Stated. The item Coca-Cola is created by drug specialist John Stith Pemberton in 1886. It was initially settled as the J.s Pemberton Medicine Company, a co-organization between Dr. John Stith Pemberton and Ed Holland. The Coca Cola's recipe and brand was purchased over by Asa Candler in 1889. In 1894 Joseph A. Biedenharn started the packaging Coca-Cola the first containers were Biedenharn jugs. The
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This strategy involves the firm’s expansion by creating or acquiring new businesses that are related to the firm’s core business. Firstly the firm is able to reduce costs the two businesses share the same HR Departments, shipping processes, inventory systems or other business procedures. Secondly the competency of the original company can be transferred to the newly acquired business.
3.3 Vertical Integration Strategy
Vertical Integration strategy comprises of acquiring businesses that are supply channels or distributor to the main business. The other way is to set up retail outlets to sell the company’s products and services rather than going through other distributors. This would give Coca-Cola Company greater control over the business and allow it to reduce the uncertainty as well as reduce costs. The method would work for Coca Cola Company as the product is well known all over the world and as such having retail outlets would increase accessibility to the product thus increasing the sales of the
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Commercial concerns of scale and the system with suppliers and wholesalers likewise help the achievement. At the point when an item propelled, eager coke consumers pick this pop over any contender basically in light of the fact that it a Coca-Cola item and they believe it. In spite of the fact that Coke has been contentions, individuals still like to stay dependable to the Brand with Coca-Cola being termed as a more prevalent brand than Pepsi. Showcasing and promoting has been the most essential capacity that has taken Coca-Cola to new statures. Organization has received improving advertising procedures right from the times of Candler and Robert Woodruff. At the point when individuals purchase Coca-Cola they are purchasing the drinks as well as the picture that runs with it, along these lines to have the costs higher repeats the way that the item is of a superior quality than the rest and that the customer is not

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