The Component Of Star Analysis Of Apple Inc. Partner Countries

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New York City. This prove that Apple Inc operating cost have reduces because the operating cost in China is lower than in its home country (Nagaraj, 2015).

(Dudovskiy, 2014)

Partner Countries

The third component of star analysis that will be discussed is partner countries. The theory that is going to be related with partner countries is strategic alliances. Strategic alliances refer to cooperative agreements between potential or actual competitors that range from formal joint ventures to short-term contractual. One of the most recent alliance of Apple is with AT&T company. AT&T is the largest U.S telecommunication provider with more than 80 million subscribers. Apple-AT&T alliances remain rocky, partly because of the network investments
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This is because AT&T have already established huge customer bases that Apple Inc aims to attract. In addition to this fundamental relationship, following the iPhone launch. Apple Inc has further extended the iPhone geographical reach by creating new partnerships will telecommunications providers located outside the United States (Tsiakis, Kargidis & Katsaros, n.d.). It proves that Apple Inc able to achieve global competitive advantage in U.S through strategic alliances that they have …show more content…
This approach is based on the assumption that a single global market exist for many consumer and industrial products. The theory is that people everywhere want to buy the same products and live the same way. Globalization allow Apple Inc to reap efficiencies by standardizing product design and manufacturing, using common suppliers, introducing the products around the world faster, coordinating prices, and eliminating overlapping facilies (Daft, Kendrick & Vershinina, 2010). As for Apple Inc’s company, first priority of the company is product leadership. Interestingly, Apple Inc is successful as a global and unified company because products that Apple Inc offer are the same everywhere, and the way of marketing and selling is the same everywhere (Simon & Schmidt, 1900). As an example, Apple Inc offers similar products for customers in Singapore, China and India. Hence, Apple Inc able to achieve global competitive advantage by using globalization

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