Traditional liner path which purchase used to follow has instead been replaced by a complex interconnected of web of clickthroughs, information sharing, desires, brand awareness and user engagement. In modern day, consumers use web as a place for research, information sharing or even as a marketing communication hub where they can interact with customer representative, prior proceeding purchases.
From Ideas to Experiences
Traditional advertising was not targeted to hold the users attention, it was more in to grabbing the user’s attention only. One aspect of new media, especially social media marketing is to look for opportunities to attract customers and holding it by cultivating more personal relationship through marketing communications. Advertising today is more in to looking for the requirement, analyzing it and strives to meet it. Therefore, new media marketing communication is about creating experiences and developing a positive reputation with …show more content…
Therefore real time marketing communication increase transparencies in analyzing the return of investments in almost everything do on new media.
It is interesting fact to know, even when businesses are not communication via new media, consumers, suppliers and competitors are communicating about the businesses and their brands. A vital quality in new media communication is curiosity - curious about various possibilities in marketing communications as tools and systems will be totally different from the ones using now. As information on new media is far reaching, vast and almost immediate, business need to understand and take necessary action on impact of new media on their reputation as well as bottom