Examine the company’s competitive position and their current strategy for competitiveness, considering required performance and performance measures. Suggest further information that would help analysis of the competitive position and suggest improvements to their strategy.
Fly fishing reels are one of their major manufacturers of the fly fishing reels, they have got two major competitors; these are located in USA and Japan. Fly fishing reels have a good reputation on having good quality and both the "feel" and the performance of their products and often superior to their competitors. On the premium product fly fishing reels often have higher prices than their competitors; this can lead to price sensitive customers going to one of their competitors.(Bodily and Weatherford, 1995)
Fly fishing reels has good brand as they said their products are high quality products; they have the reputation to back this up. this shows a good competitive position as it shows that their brand as a business has improved and got bigger, this shows they are beating the competition and are know one of the top three manufacturers. (McCarthy and Norris, P5, 1999)
Fly fishing reels are focused on differentiation as they offer a variety …show more content…
I think this because they only buy minor plastic parts from the suppliers. this I feel is going to make the production time faster; as the company often are late with the delivery of product because of the production can be slowed down because of quality issues. with buying more parts from suppliers its going to improve the quality and speed the production up thus reducing the late delivery rate. (Schwarting and Weissbarth, 2011) this may mean that it may cost fly fishing reels more money and may have to increase their prices of the products; but will deliver a faster service to the
Fly fishing reels are one of their major manufacturers of the fly fishing reels, they have got two major competitors; these are located in USA and Japan. Fly fishing reels have a good reputation on having good quality and both the "feel" and the performance of their products and often superior to their competitors. On the premium product fly fishing reels often have higher prices than their competitors; this can lead to price sensitive customers going to one of their competitors.(Bodily and Weatherford, 1995)
Fly fishing reels has good brand as they said their products are high quality products; they have the reputation to back this up. this shows a good competitive position as it shows that their brand as a business has improved and got bigger, this shows they are beating the competition and are know one of the top three manufacturers. (McCarthy and Norris, P5, 1999)
Fly fishing reels are focused on differentiation as they offer a variety …show more content…
I think this because they only buy minor plastic parts from the suppliers. this I feel is going to make the production time faster; as the company often are late with the delivery of product because of the production can be slowed down because of quality issues. with buying more parts from suppliers its going to improve the quality and speed the production up thus reducing the late delivery rate. (Schwarting and Weissbarth, 2011) this may mean that it may cost fly fishing reels more money and may have to increase their prices of the products; but will deliver a faster service to the