Organizations communicate with external stakeholders on a daily basis and in a variety of forms. Organizations, like individuals, are judged not only by what they say, but by their actions, performances, and by their associations. This emphasizes the importance of the communication strategy the organization usages, particularly in regards to their image and in certain situations, repairing their image (Dardis & Haigh, 2009). After situations or crises where an organization’s image has been damaged, they will likely respond with one of the five communication strategies for image restoration as previously identified by Benoit: communication strategies: denial, evasion (of responsibility), reducing the offensiveness, corrective action, and
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Financial information, especially strategic financial information, may be as important and valuable as marketing, public relations, and political communications (Laskin, 2014). However, as financial policies and communications are highly regulated by government oversight, including the Sarbanes-Oxley Act (Laskin, 2014), and may vary from country to country. This along with other variables such as time zones, cultural differences, and language, add to the complexity of global communication. These difficulties have led to the creation of projects such as the European Communication Professionals Skills and Innovation Programme (ECOPSI) to identify and better understand the specific actions, activities, knowledge, skills, competencies, and personal attributes, of successful communicators throughout Europe (Okay & Gucdemir, …show more content…
Singapore’s Mass Rapid Transit (SMRT) failed to accurately and timely identify and make the public aware of a series of problems that caused mass disruptions of service and directly affected a very large percent of the population (Rahman, 2013). The leadership at SMRT’s failure to recognize the severity of the problem and recognize or utilize the resources available to notify the public of the problems, as well as the lack of empathy demonstrated in interviews following the incidents, drastically increased the public’s distrust and ultimately led to the CDEO being fired (Rahman,
Financial information, especially strategic financial information, may be as important and valuable as marketing, public relations, and political communications (Laskin, 2014). However, as financial policies and communications are highly regulated by government oversight, including the Sarbanes-Oxley Act (Laskin, 2014), and may vary from country to country. This along with other variables such as time zones, cultural differences, and language, add to the complexity of global communication. These difficulties have led to the creation of projects such as the European Communication Professionals Skills and Innovation Programme (ECOPSI) to identify and better understand the specific actions, activities, knowledge, skills, competencies, and personal attributes, of successful communicators throughout Europe (Okay & Gucdemir, …show more content…
Singapore’s Mass Rapid Transit (SMRT) failed to accurately and timely identify and make the public aware of a series of problems that caused mass disruptions of service and directly affected a very large percent of the population (Rahman, 2013). The leadership at SMRT’s failure to recognize the severity of the problem and recognize or utilize the resources available to notify the public of the problems, as well as the lack of empathy demonstrated in interviews following the incidents, drastically increased the public’s distrust and ultimately led to the CDEO being fired (Rahman,