The Common Threads Initiative Case Study Patagonia

This case is about a founder named Yvon Chouinard that has a passion for saving the environment and rock climbing. Throughout his rock climbing ventures, Chouinard has developed certain hiking gear, equipment, clothing, and other valuables that are also environment friendly. He then began to branch out and created Patagonia in 1973. As business started to take off, Chouinard also brought onto his employees the awareness and teachings of his environmental beliefs. He allowed them to surf during lunch breaks, offered organic foods at lunchrooms, and also had a daycare center so that his employees could be with their child/children. The path of Patagonia soon started to become more environmentally friendly as they made sure that every workplace was in fair order and managers or the supervisors of different locations would observe this. If there were a problem that needed to be fixed, management would make sure that they resolve the issue at hand. …show more content…
I think that this initiative can be very successful, because Patagonia states that they will do all of the above once the consumer abide by special rules. For example, they state to reduce the purchases of certain products or items if unnecessary. They will also reuse a previously purchased item from one consumer and distribute it to the next. They will recycle products, instead of dumping it and with this process it should have a reimaging of the world so that everything is used and consumed to its maximum lifespan. There are two standpoints in which to view this question. It is obviously successful on the likes of the environmental friendly method. However, they costs may become a huge liability for Patagonia in my view. For instance, the reusing and recycling methods all create costs that Patagonia have to absorb in order to benefit the initiative