Essay about The Come Back of Disney Walt

3039 Words 13 Pages
A Qualitative Study on two Case Studies I. Disney makes a Comeback II. The Downfall of Uptown

Letter of Transmittal

23 April, 2015
Ms. Rumana Ferdous
Course instructor,
Introduction to Business,
Green Business School,
Subject: Submission of Term Paper
Dear Ma’am,
With a great pleasure and interest here, we submit our report, which you have assigned us to prepare by today as a term paper.
This report is focused on “Marketing strategy of Disney and Uptown cigarettes and their impacts”. Here we analyzed marketing strategy of those companies according to what we’ve learned through the whole term. Though we are in learning curve, this report has enabled us to gain insight into the core fact of marketing factors. It
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Abdullah Al Noman - 151006021
Md. Kamrul Hasan - 151006011
Jewel Rana - 151006007
Rubana Islam Piya - 151006094

Table of Contents

Topic Page no 1. Summary---------- 5 2. Marketing concept analysis ------ 6 3. Target Market Selection Approach Analysis ---- 7 4. Marketing Environment Analysis------- 8 5. Consumer trend of Uptown------- 11 6. Uptown Flawed------ 11 7. Marketing environment of Uptown------ 11 8. Social Responsibility of Uptown------ 13

Disney makes a comeback:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments which are media networks, parks and resorts, studio entertainment, consumer products and interactive media. The Walt Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio. Before 1966 Walt Disney and Roy O. Disney were conducting the business very well. After Walt Disney’s death the Walt Disney Company was extremely passing a hard time till the new formers

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