Color Priming Effect Essay

Many studies that have been conducted show that different colors have the ability to pass meanings to an individual and also potential to influence individual’s perception through the color priming effect. This usually occurs when exposure to a single color stimulus affect the way individuals respond to other stimuli. This is to say that exposure to a particular color can influence the way we react emotionally either positively or negatively. Numerous attempts have been done for years to classify responses to various colors by individuals. Researches that have been conducted so far reveal that individual personal experiences usually determine a response towards a particular color; hence it cannot be globally translated to particular feelings. What the latter means is that individuals’ responses to color are not …show more content…
The first hypothesis was that participants, given Red will perform worse on the anagram task than those given green or black ink instruction. From the literature above, we can conclude that red color undermines anagram performance contrary to color green or black. This is well, aligned with our first hypothesis. The second hypothesis was that participants were given red ink will find anagram task more challenging for themselves and will find it more frustrating. As we have seen from the literature findings, the majority of the research conducted associate red with danger on seeing, unlike black or green. Therefore using red in anagram task is likely to have a more challenging effect and frustrations to the participants unlike the green or black color, hence the hypothesis is true. The third hypothesis was that we predict that all participants regardless of ink color will believe that ink color did not affect them. From the literature findings, we can say that this hypothesis is not true since as we have seen, ink color affect participants