This concern about America’s global image caused changes to the amateur status and participation rules, created the President’s Commission on Olympic Sports, and established permanent training sites for Winter and Summer Olympic Games. The 1978 passage of the Amateur Sports Act committed the government to full-time investment in worldwide sport and the progression of the American civic and economic systems. Private sector businesses, seeing the potential for brand recognition and advertising profit, became involved in the funding and promotion of American sports as well. Motivated by patriotism and future revenue, state and local governments contributed substantial funds, real estate, buildings, personnel, and support services to the Olympic training centers. In return for the opportunity to train for competitions without financial worries, …show more content…
These events and tensions offered adequate material for the Hollywood screenwriters and led to films that represented, challenged, and questioned the construct of masculinity throughout the forty-seven Cold War years. Both the Vietnam War and the Watergate Scandal introduced the cinematic, masculine anti-hero while harshly criticizing Cold War foreign practices. Other films produced in the 1970s leaned toward the view that “the Cold War was an absurd anachronism.” Less propaganda and more humor crept into film productions with only a brief, skeptical look at Cold War problems. America was more concerned with the rising cost of gasoline, gasoline shortages, the Vietnam Conflict, and the thirty-two American hostages imprisoned in Iran. For children born in the late 1950s and early1960s, the Red Scare, McCarthyism, and the Communist threat was a distant