BBC News reported two resolutions to the obstacle in the form of restriction and reform. Employing social media, environmental activists established the “Kill the K-cup” campaign to eliminate the capsules entirely, successfully prompting the …show more content…
Despite depicting the city’s position regarding the products, the environmental effects are negligible as capsule consumption is predominately from personal households and corporations. If this legislation is extended towards entire populations, dwindling government confidence will ensue as unjustified enforcement is implanted on a product that lacks of immediate threat and this undermines freedom of choice. Passionate coffee consumers and coffee companies will be particularly outraged at a capsule prohibition and gradually any legislation will be overturned through persistent lobbying. For the reform alternative, businesses are formulating capsules with enhanced recycling capabilities (BBC News). Certain companies are advancing their capsules while few have allegedly actualized biodegradable packaging (BBC News). Furthermore, individual corporations