The Coffee Bean And Tea Leaf Swot Analysis

Product Product is something like good, service and knowledge that shaped by marketers as consequence of process, offered to a market to satisfy needs or wants. The Coffee Bean and Tea Leaf provides various tangible goods to customer such as coffee and tea drinks, cakes, breads, bottled or canned drinks, drink wares, flavored powders and more. In order to make customers more convenient in their lives, The Coffee Bean and Tea Leaf also created packaged coffee in different way the coffee processed. The founder of The Coffee Bean & Tea Leaf, Herbert B. Hyman, was the “grandfather of specialty coffee who considered to be instrumental in the creation of the gourmet coffee industry in the United States,” said Jim Stewart. Hence, The Coffee Bean …show more content…
The dedicated to offer only quality gourmet coffee and tea, The Coffee Bean and Tea Leaf provides the World Famous Ice-Branded® signature invention which is the first product offered in the store. In addition, The Coffee Bean & Tea Leaf will offer special products or promotion during special days such as Anniversary, Valentine's Day, Happy Easter, Chinese New Year, Christmas, Hari Raya etc. (Figure 2) The Coffee Bean & Tea Leaf also provides distinctive components such as packaged coffees are sold in the coffeehouses and online to benefit customers enjoy The Coffee Bean & Tea Leaf experience at home and around the world. The Coffee Bean & Tea Leaf’s baked foods also are made from higher quality ingredient, most of which are from our own secrets recipes and baked with care at their owned kosher bakery factories in Santa Monica, California. More importantly, The Coffee Bean & Tea Leaf served all food and beverages are certified Halal by JAKIM, which mean every race live in Malaysia can enjoy what The Coffee Bean & Tea Leaf offered. The Coffee Bean & Tea Leaf always provides a total quality experience from handcrafted coffee bean to flavorful products and freshly baked desserts to …show more content…
The Coffee Bean & Tea Leaf’s coffee bean separate into five categories which are Light & Subtle, Light & Distinctive, Medium & Smooth, Dark & Distinctive, Decaffeinated and Flavored. The Coffee Bean & Tea Leaf has created seventeen different flavors of packaged coffees which are Brazil Cerrado, Colombia Narino, Espresso Roast, Decaf House Blend, French Vanilla and so on. (Figure 3) The Coffee Bean & Tea Leaf not only allows customers to customize their drinks but also assistance them "Find Their Flavor" by custom made beverages exactly to their