This poster, promoting the The Civilian Conservation Corps, demonstrates the patriarchal views of Canadian society during this time period. Its targeting of the male population, while completely dismissing the female public is evidence of the lack of job roles for women during the 1930’s. The art, depicting a young man holding an axe indicates the great value placed upon unskilled manual labour by the government. This poster is an example of bias in the way that it fails to mention the negative aspects of the job; fighting fires and working in flood control, two major aspects of the job, are both serious safety hazards. Furthermore, the poster fails to mention the sacrifices involved in this opportunity. The stable shelter in which these men
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This poster conveys the popular belief at the time, that a woman’s primary role is in the household. The purpose of The Works Progress Administration was to employ millions of individuals for projects specifically in the construction sector. However, this poster implies that a woman had no place in the work sphere outside of the household. Furthermore, the fact that it states that the job has “good pay, good meals, good surroundings and working conditions” indirectly hints at the terrible working conditions in most work environments during this time, as a result of the Great Depression. The most popular form of bias is stereotype, which is very apparent in this particular piece as traditionally, a woman’s central role has been in the household. Bias by omission is also evident in this poster due to the fact that it fails to mention the fact that it did not include job training which contradicts “good working conditions”. Our present-day perspective allows women to recognize that there are numerous other opportunities outside of the household that would allow for better use of skills and progression in society. Since the 1930’s, Canada has progressed significantly in terms of gender equality; today one would look down on a career advertisement promoting stereotypes or targeting a specific gender. The artist’s intention is to increase job applications by making women feel as if their contributions to society are significant. Once again, this is achieved as a result of the artist’s decision to include a joyful woman on the
This poster conveys the popular belief at the time, that a woman’s primary role is in the household. The purpose of The Works Progress Administration was to employ millions of individuals for projects specifically in the construction sector. However, this poster implies that a woman had no place in the work sphere outside of the household. Furthermore, the fact that it states that the job has “good pay, good meals, good surroundings and working conditions” indirectly hints at the terrible working conditions in most work environments during this time, as a result of the Great Depression. The most popular form of bias is stereotype, which is very apparent in this particular piece as traditionally, a woman’s central role has been in the household. Bias by omission is also evident in this poster due to the fact that it fails to mention the fact that it did not include job training which contradicts “good working conditions”. Our present-day perspective allows women to recognize that there are numerous other opportunities outside of the household that would allow for better use of skills and progression in society. Since the 1930’s, Canada has progressed significantly in terms of gender equality; today one would look down on a career advertisement promoting stereotypes or targeting a specific gender. The artist’s intention is to increase job applications by making women feel as if their contributions to society are significant. Once again, this is achieved as a result of the artist’s decision to include a joyful woman on the