Case Study: The City Of Chula Vista

The City of Chula Vista is in the process of recruiting an institutional partner for the development of a University and Innovation District on 375 acres of land in the southeastern corner of the city. The difficulty in attracting an institutional partner is not an issue of interest, but rather, it is in identifying the appropriate partner that will meet the established goals of the city while maximizing the potential of the site to transform and strengthen the city and the larger Cali-Baja Megaregion. In adherence with the Recruitment Strategies (see previous section of report), the first step in the multi-phase process is the aggregation of research and data that will help to eliminate and distill the potential institutional partners appropriate …show more content…
After significant research including a scan of universities, research on growing regional industries, and a full demographic profile of the region, U3 revisited the original list of 17 institutional users and identified six for further investigation. The six scenarios were singled out because they ranked highest on the scales of feasibility and City-established goal attainment (see attached Exhibits B and …show more content…
The Mexican scenario will be discussed in scenario #6. To fully understand the International University scenario, U3 conducted research on the existence of international universities in the U.S., international-domestic educational partnerships, and completed a scan of international higher education institutions. As a result of the research, U3 determined the most viable international partnership, aside from the Mexican institution scenario, would be a partnership with a Chinese institution. Below is a recap of the research as well as the resulting scenario planning