The Hershey Company is the largest chocolate manufacturer in the United States which is established by Milton S. Hershey. In 1893, the Hershey Company was just simply a subsidiary of Milton Hershey’s Lancaster Caramel Company which the chocolate is the coating of the caramel. Later of the year, the company purchased the chocolate making machine to which “produced baking chocolate, cocoa and sweet chocolate coatings for the parent company’s caramels”(1). However, things changed after the company hired William Murrie, a successful salesman that changed Lancaster Caramel Company’s routine from caramels to chocolate making. Due to his successful selling strategy of chocolate, Milton Hershey was convinced that the company’s future should lay on
